Blog
The WrightIMC blog has digital marketing news you need. Check out the latest from our team of experts.
Winter Is Coming: SEO During Economic Downturns
I started my agency in 2008. That year, I attended the SMX conference at the Javitz Center in New York City. It was during this
Take a Stand: Building Links Through Social Responsibility
A number of years ago, I conducted a rather ambitious research project to find out how consumer preferences were affected by a brand’s social stance.
4 Link Building Ideas That Won’t Get You Into Hot Water
I’m hearing lots of talk in the SEO community questioning the value of building links. The current SEO trends seem to be leaning toward focusing on the technical aspects
Do These 5 Things & You Will Rank Higher Than Your Competitor
Yes, You Can Do SEO Yourself by Learning the SEO 5C’s SEO is not rocket science. SEO is more akin to plumbing. Anyone can learn
How to Use Controversy to Get High-Quality Links
Controversy gets links. Brands that understand their audience can take advantage of taking controversial stands. If you know how your audience feels about a particular issue,
Why Your SEO Keyword Research Needs to Evolve & Focus on Topics
For most of us, one of the first things we do when optimizing a site is to perform SEO keyword research. Millions of pixels and
What Does It Mean to ‘Do SEO’?
Several years ago, it became apparent that what we were doing wasn’t working. We were trying to create easy to understand SEO programs for potential
5 Things Every SEO Professional Should Be Thankful For
Last week families gathered together to expand their waistlines while reflecting on collective bounties and giving thanks. While most of us in the industry didn’t
Google’s Baby Algorithms: How to Think About Them for SEO
Everything that is man-made is knowable. That includes the Google algorithm. But that doesn’t mean the algorithm is known. In the 20+ years, I’ve been doing SEO,