Last week families gathered together to expand their waistlines while reflecting on collective bounties and giving thanks. While most of us in the industry didn’t fight over the wishbone of turkey together, our industry family has a lot to be thankful for. Things are far from perfect in the world of SEO, but this industry is what gives many of us the means to buy a Thanksgiving feast.
Here are 5 things every SEO professional should be thankful for.
1. People in the Industry
If you have been in the SEO industry for any time at all, you’ve most likely come across people who are more than willing to help. Even those of us who have been in the industry for 20+ years frequently reach out to the connections we have made just to double-check our thinking. And when someone in the industry hits a rough patch in life, there are many who are willing to step up and help. I have seen thousands of dollars raised through crowdfunding to help people that have medical issues or have lost a job.
I know that this happens in other industries as well, but the fact that most of us spend our days online, the social media conversations with those in our industry are basically our water cooler talk. Whether you need help with the latest algorithm shift or are having trouble making ends meet – the search industry cares for its own.And that is something special.
2. Google Communications
We used to have Matt Cutts. Matt Cutts did a great job of letting us know how Google thinks, and in many cases, what Google is looking for. He was a rockstar at every conference. Pretty much everyone in SEO wanted to talk to Matt. Cutts has moved on to running the government (at least that’s what I like to think).
So in steps the “godfather of search” Danny Sullivan. He knows what SEO professionals need to know, because he was the voice of SEO for many years. Sullivan, coupled with Googlers Gary Illyes and John Mueller, communicate what Google is thinking – even if it is sometimes cryptic and not always helpful. But the fact that these guys take the time to answer questions, speak at conferences, and debunk SEO myths is something we should all be thankful for. Sure, we all want these guys to give us magic advice that will skyrocket our rankings to the top – but that’s not ever how this is going to work. By debunking the bad advice and myths, these Google guys make our life easier.
At Pubcon, Bing presented some numbers that were hard to believe. Bing said that their search engine commands a 33% share of the search pie. I’m not going to say whether I think those numbers are real or not, but I will say I’ve never had a site that I managed see that much traffic from Bing. But I have seen the traffic from Bing be more valuable, pound for pound, than the traffic from Google.
It’s a well-known secret that Bing traffic typically converts better than Google traffic. Why? I have my theories. My foremost theory is that Bing users are typically those that are just using a PC out of the box. These users don’t install Chrome, and they certainly don’t change their default search engine over to Google. Most of the time, these users don’t even notice that they are using Bing. They just search. These searchers seem to be much more apt to buy quickly on many items.The move through the sales funnel extremely quickly. If only we could how to actually get 33% of the overall traffic to a site from these Bing users, everyone would be happy.
Regardless, Bing is good for search. We should be thankful that Google has a competitor that has both the cash and the technology to challenge them.
Read the entire artilcle “5 Things Every SEO Professional Should Be Thankful For” in it’s entirety on Search Engine Journal: https://www.searchenginejournal.com/seo-thankful/336709/