Learning to follow my own reputation management advice – Lessons Learned from The “WrightIMC PR Meltdown”
On April 26, 2013, I failed to follow tried and true reputation management advice that I have given to literally hundreds of CEOs dealing with a reputation crisis. I let my ego, emotion, and self-righteousness dictate my actions. I became defensive. I fell in love with my own words and added verbosity to my sins. […]
How Open Site Explorer’s ‘Just Discovered Tab’ Uncovered 884 Hacked Websites
Note: I’m not sure if this is a new exploit or not, WordPress security was made aware of my findings before this post. Late yesterday afternoon I got a tweet from David Higgens that Penguin 2.0 had rolled out. https://twitter.com/dhiggins1979/status/337369425411973120 I had a been in a dinner meeting pitching one of my side projects, but […]
Lessons Marketers can Learn from Video Game Advertising & Marketing
Before there were video game consoles, there were coin-operated arcade games. In the 1930s there were pinball machines, and in the 1970s the modern video arcade machine was born. The first home console, the Magnavox Odyssey, came in 1972. In 2013, we’re moving into the eighth generation of home video game consoles, with the PlayStation […]
Your Search Ads Are Losing Money: Stop The Bleeding!
We all know the gig. You add keywords, also known as positive keywords, and then you create relevant text ads that users will see when they search using queries that trigger those keywords. Of course, you need settings, bids, daily budgets, and so-on and so-forth. After you put the ads online you go back and […]
Anatomy of An Effective Website Design
As a designer and developer, there’s nothing more awesome than hearing someone tell you “my so-and-so college student can build my website for cheaper!” I know that this is a text medium, but the sarcasm should be obvious. Truth be told, websites are easy to build. They become complicated when we actually want them to […]