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Amazon’s Ad Network is Not a Game Changer


Shopping image

Many may have seen something about the Amazon ad network. This is not a game-changer. Amazon is part of Google's Search Partner Network. That means that users running ads on Google Search may have their ads appear on Amazon search result pages. With this move, Amazon will only be cutting into … [Read more...]

Using on-page research for content strategy


Content Strategy

Whether you're building a new site or optimizing an existing one, you should be aware of what your competitors are doing in terms of their websites' content and optimization. Why? Because you are competing with them for the same visitors. In the new era of OC/DC, it's all about content, and how we … [Read more...]

PR and Advertising Folks: If you are threatened by SEO, you’re doing it wrong


SEO Head of Table

In the last six weeks, WrightIMC has lost several bids for contracts - not because of price, competition or capabilities. We lost because one or more of the influencers or decision makers felt threatened by the services we offer. In the recent cases, it was the public relations - or corporate … [Read more...]

Free SEO Browser Tools and Extensions


HaydenChamp7

I’m always on the lookout for cool tools that make life as an SEO a little easier. There are thousands of browser extensions out there that are pretty handy and some that are, well, not so much. I thought I would share with you some of the free browser extensions that I find useful on a daily … [Read more...]

Why Aren’t You Using Call Tracking Already?


Call Tracking

I believe that dynamic call tracking is one of the best resources a company can have if the company supports leads over the phone. It can help solve many problems, including provide proper attribution, and it saves companies far more than the minimal monthly fees. In full disclosure, I receive no … [Read more...]

Re-visiting Panda 4.0


WrightIMC's SEO Experts-Panda 4.0

Minh Vice President Tony CEO   Ryne Specialist Chelsea Coordinator It’s been a little more than a month since Google released its Panda 4.0 update. eBay, History.com, and Biography.com are among some of the recognizable websites that were affected by the algorithm change. Some … [Read more...]

Google my Business VS. Google Places – What’s changed in 2014?


Google My Business - NEW

Google My Business – What’s the Big Deal? Several days ago, Google dropped a bomb of a surprise on the search engine marketing community with the unveiling of its new “Google My Business” overhaul of its Google Places/Maps/Local/Plus Local hodgepodge of business services offerings. So, what’s new … [Read more...]

Are You an Internet Marketer or a Search Optimizer? The Difference is in the Profits


Profits

To start with, this is not meant to blast anyone or claim that people aren't what they claim to be. However, I wanted to walk through the concepts marketers need to learn to become real professional marketers. According to Wikipedia [http://en.wikipedia.org/wiki/Marketing], marketing is defined as … [Read more...]

Evaluating Your Content in the Wake of Panda 4.0


Content

With Google announcing a major update to its Panda algorithm this week, no doubt some businesses have had a knee-jerk reaction and want to overhaul their content. But, before taking action too swiftly, remember that it may be a while before we understand the full impact of this recent update. In the … [Read more...]

WrightIMC and Clients Sweep DFW Awards Shows


awards

We have big news to announce today and several WrightIMC clients to congratulate. Last night at the Dallas/Fort Worth American Marketing Association Marketer of the Year awards, WrightIMC and Kalkomey won Best Social/Viral Campaign for the 2013 Hunter-ed.com social media marketing campaign. The … [Read more...]