Luke Phillips

Measuring Social Media ROI with Google Analytics

Site Usage

Approaching a social media plan is akin to driving up to the Las Vegas Strip – lots of glamour, tons of opportunities, all the flashy lights. And, most business people believe social media is a money pit – like Vegas. Sure, you have a lot of fun spending it, but there’s always less in your … [Read more...]

92 Searches That Trigger Search Plus Your World

update: these are searches for logged out users that show the SPYW highlight box on the right hand side. Google+ users logged in will see shared content from their circles on Google+ in the SERPs for longtail terms but not the highlight box. It's been a little over a month since Google launched … [Read more...]

Joe Denton and Jenneva Vargas

We Review Lucky Orange: A CRO Tool We Love

Luck Orange Recordings

This blog post was written by Joe Denton and Jenneva Vargas. There are a number of tools available that track conversion rates, bounce rates, and other conversion rate optimization (CRO) metrics – but Lucky Orange stands out from the others. What makes this tool great is its depth of data … [Read more...]

Robert Riggs

Time-Lapse Videos of TEDxSMU’s Commissioned Ice Sculpture Art Installation

Hundreds of people attending the TEDxSMU Disruption conference on Dec. 3, 2011, turned their attention to the artistic installation of an ice sculpture garden outside the Wyly Theatre in Dallas. TEDxSMU commissioned award-winning Dallas artist, Shane Pennington, to create the art he named … [Read more...]

Pairing Aesthetics with Statistics for Powerful Results

Missing Gene

This blog post is dedicated to every math and science teacher whose classes I never took seriously. I owe you all my sincerest apologies for not heeding your warnings when you told me, “You’ll use this someday!” I was the kid in high school who doodled through math class, paying attention … [Read more...]

Ryan Bayron

The Power of Imagery in Building Your Brand

McDonalds Speedee Logo

When it Comes to Branding, Images Just Work Kids who haven’t learned to read know to expect a 4-piece chicken nugget dinner when they see a bright yellow “M” on a cherry red background. Anyone who’s ever seen a computer knows what it means when they see the silhouette of an apple with a … [Read more...]

Sarah Hodge

More Than Just Calculators: TI Defines Its Community

E2E

When you think of Texas Instruments the first thing that probably comes to mind is the brick styled TI-83 (or 80’s series) calculators that cost too much and is probably somewhere lost in the matrix. Well not necessarily for me. Texas Instruments has been a central part of my life and incidentally … [Read more...]

Jenneva Vargas

Retargeting Potential Customers with Advertisements: Why Should You Do It?

Retargeting Gone Wild

This blog post is inspired by the January DFWSEM meeting on retargeting with speakers Shelley Ellis and James Moore. Before we answer the question in the headline, you probably want to know what, exactly, is retargeting? To put it simply, it is online search’s second chance. When users visit … [Read more...]

Tim Wagner

I Want My Wikipedia Back: Or, What the Hell are SOPA and PIPA?

Wikipedia Protests Privacy

So, you’ve noticed that black box over Google’s name on the search engine today, but you haven’t had time to click to find out what’s going down. (Which makes me feel awesome that you’re taking the time to read this!) And, you completely flubbed the trivia question about ambergris (whale … [Read more...]

Google’s ‘Search Plus Your World’ + Your Website

you are here

Earlier this week Google announced a major update for logged in users that they dubbed “Search Plus Your World”. SEO’s and Social Media Marketers almost immediately reacted negatively to the news viewing it as an aggressive push for Google’s own social media network. Protesters claimed it … [Read more...]