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Why Agencies NEED Admin Access in Google Analytics


Analytics

How it Starts You’ve just landed the client. You’re setting up all the tracking. Both parties are excited to get started, and suddenly the client tells you, “I’m sorry, but we can’t grant Google Analytics Administrative Access to your company.” Most of us have been in this scenario, … [Read more...]

Learning to follow my own reputation management advice – Lessons Learned from The “WrightIMC PR Meltdown”


Dunce hat.

  On April 26, 2013, I failed to follow tried and true advice that I have given to literally hundreds of CEOs dealing with a reputation crisis. I let my ego, emotion and self-righteousness dictate my actions. I became defensive. I fell in love with my own words and added verbosity to my … [Read more...]

How Open Site Explorer’s ‘Just Discovered Tab’ Uncovered 884 Hacked Websites


google site search reveals payday loan terms

Note: I'm not sure if this is a new exploit or not, WordPress security was made aware of my findings before this post. Late yesterday afternoon I got a tweet from David Higgens that Penguin 2.0 had rolled out. https://twitter.com/dhiggins1979/status/337369425411973120 I had a been in a dinner … [Read more...]

Lessons Marketers can Learn from Video Game Advertising & Marketing


Master Chief finds marketing plan

Before there were video game consoles, there were coin-operated arcade games. In the 1930s there were pinball machines, and in the 1970s the modern video arcade machine was born. The first home console, the Magnavox Odyssey, came in 1972. In 2013, we’re moving into the eighth generation of home … [Read more...]

Your Search Ads Are Losing Money: Stop The Bleeding!


Negative Keywords

We all know the gig. You add keywords, also known as positive keywords, and then you create relevant text ads that users will see when they search using queries that trigger those keywords. Of course, you need settings, bids, daily budgets, and so-on and so-forth. After you put the ads online you go … [Read more...]

Anatomy of An Effective Website Design


blogpost-main

As a designer and developer, there’s nothing more awesome than hearing someone tell you “my so-and-so college student can build my website for cheaper!” I know that this is a text medium, but the sarcasm should be obvious. Truth be told, websites are easy to build. They become complicated … [Read more...]

Guest Blogging and Tacos


Taco flavored kisses

Tacos are a quintessential item in one’s daily diet. Tacos are a necessity in life. I can talk about tacos all day and night, but this post isn’t about tacos. Well it is, but it isn’t. Effective guest posting is very similar to building a perfect taco. “What makes a perfect taco?” I’m … [Read more...]

College Students: The Biggest Lie You Ever Believed


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We’ve been taught from the time we were in elementary school that going to college and making good grades is all for the sake of graduating college so that you can go on to a high paying job as soon your graduation cap hits the floor. I’m a senior in college, and I’m going to let out a secret … [Read more...]

Enter The #YoWebsiteSoUgly Pubcon NOLA Contest For A Chance To Win $100 Cash!


WrightIMC-NOLA-Flyer-fml

@WrightIMC is holding a contest at #PubconNOLA for $100 cash prize! Winner determined solely by the staff of WrightIMC and must be an attendant of Pubcon New Orleans 2013. No limit to number of ugly website entries per contestant. Click the Tweet button below, add your link, and enter to … [Read more...]

What My Cat Taught Me about Link Building: An Educational Rant


Cat

Link building is the backbone of Internet marketing and has been the main topic of thousands of SEO blogs. It takes a long time to really understand its core principles, and it may even require some personal experience. My personal experience came from Fatty … my cat. Meet Fatty, A.K.A Hefty, … [Read more...]