In-person conferences are coming back! The Digital Summit series is no exception. WrightIMC’s Elmer Boutin will take the stage during this year’s Digital Summit Detroit event, held September 15 and 16, 2021, at the TCF Center.
Elmer’s session is titled “Performing Consumer Research-Oriented Organic Search.” It will help those in attendance understand some of the online research habits of consumers and how to develop a working model of keyword research that will help business owners and website managers understand the way people communicate their information needs as they search online.
The search engines have been moving to a human-centered, intent-based model for delivering search results for quite some time. Businesses still holding onto outdated models of website content strategy are missing out on opportunities to connect with their customers, both current and potential. In this session, Elmer will help you understand why this is important and how to tap into customers’ information needs.
Come Downtown and join Elmer at Digital Summit Detroit in September! Use this coupon code before August 31st and get 50% off registration: SPEAKER50.