Boating is a popular recreational sport in the United States. WrightIMC’s client – a provider of online certification courses and testing for certain state licenses – offers a boating education program. WrightIMC wanted to raise awareness about boating in the United States to help generate interest in the client’s boating education program and ultimately, help drive enrollment in the program.
The client’s target demographic consists of individuals ages 14 to 25 years old that are also active on social media. WrightIMC created an infographic, The United States of Boating, which we promoted through social media.