Infographics are very shareable material online. People like seeing comparative information presented visually. The goal for our client – a provider of online certification courses and testing for certain state licenses – was to reach new audiences, share their expertise, drive traffic to their hunting education website, and get links from third-party sites to build site authority for the site.
The client trusted WrightIMC to provide good content that would help attract potential customers to the website. Together with our management of social profiles, the infographic helped provide 5,000 more organic Facebook Likes, almost 6,000 social visits to the website, and nearly a 200% increase in socially assisted conversions year-over-year. The campaign won the Marketer of the Year award from DFW-AMA and Campaign of the Year award from DFWIMA.