Best Dallas Pay-Per-Click (PPC) Management Agency
WrightIMC Pay-Per-Click (PPC) Management Approach
Pay-per-click (PPC) marketing is the companion to “natural” search results that search engine marketing brings to your website. At WrightIMC, we are a Dallas PPC management agency that relies on a research-based approach to PPC bid management. This involves continuous testing and adjustment of creative, constant monitoring of results, aggressive manual management of the most successful keywords, and rules-based bid management of peripheral keywords. Establishing the right mix of keywords, advertisement positioning, and cost strategy is the foundation of a successful paid search campaign. WrightIMC is a Google Adwords Partner and Bing Certified Company.
We effectively manage your search presence by finding, analyzing, and choosing keywords, executing creative ad copy and retargeting ads, and testing to find what will produce the greatest return on your media spend. High-volume keywords get the most attention, and it is important that your ads appear with optimal positioning across the major paid search sites. But, it would be a mistake to ignore the peripheral keywords, also called the “long tail” keywords that are more economical and can deliver admirable results.
Our Unique PPC Management Process
For all PPC accounts, we start with an observation period of at least two weeks before significant program implementations are initiated. During those two weeks, we evaluate the site traffic and identify potential keywords and bidding strategies. In week three, we initiate the campaign and add, subtract, or change keywords. These initial changes are small but are used to test hypotheses created during the observation period. Beginning in week six, hard-line changes are made to the account, and this is when we see significant improvements. After the main changes are made, we continually monitor and tweak our approach. Perfect optimization of a PPC campaign is never fully achieved, but we strive for it anyway.
Constant Monitoring of Results
There are many factors that can change during the course of a campaign. Search providers change distribution partnerships, keyword creative can lose its effectiveness, or a search term can merely lose its popularity. Therefore, it is necessary to constantly monitor the results of your initiatives.
By aggressively monitoring the campaign, WrightIMC’s Dallas PPC management team can effectively manipulate the variables of a campaign to perform optimally under any set of conditions.
It is important that you are kept aware of what is going on in your PPC campaign. We provide monthly reports on the progress of the campaign. More frequent reporting is also available. While we have standard reports, we can customize our reporting to fit your needs. Of course, if major changes happen in the campaign, we will notify you immediately.
Pay-Per-Click (PPC) Management Expertise
Our team manages millions of dollars per year in paid search spend and we are a Google Certified Partner and a Certified Bing Partner.
Facebook and Google Display Network – Retargeting & Remarketing
We are extremely experienced in retargeting through Google, Facebook, and many third-party remarketing tools, including remarketing on networks via links in email and other media. The Google Display Network is the medium that advertisers use to show their image, video, or other rich media ads on Google Partner sites. It is accessible through Google Ads and has several advantages that the traditional Search Network does not have. Facebook has similar capabilities. For example, you can target websites that have partnered with Google (display partners), YouTube, and specific Google properties. On Facebook, we can retarget Facebook users that engage with your advertisements or pages.
By retargeting users that have already interacted with you, your brand becomes top of mind for the user as they are surfing other sites. To be more specific, when users visit your site, they get “cookied” or identified with a specific piece of code. If a retargeting campaign is implemented, WrightIMC’s “handcrafted marketing” approach ensures that a real human looks at every keyword and every ad. those cookies will show them ads relevant to your marketing initiatives if they leave your site without making a purchase or other conversion decision.
What is Retargeting?
For example, John comes to your site and looks at several products in the same category. A retargeting campaign will tag him as interested in your products. John leaves your site without buying anything and continues to surf the Internet. Your retargeting campaign triggers that cookie when he lands on websites with advertisements served by the ad network you’ve chosen for retargeting. The network then shows John ads relevant to your products and your brand on those other sites. This is a powerful way to keep in front of an interested user without them coming directly to the site. The duration of the ads can be set up to show up for different time periods after the user has left your website. WrightIMC will manage the placements of ads, bid limits, keywords, and retargeting.
We have extensive experience with Google Shopping and maintain the Google Shopping Specialty Certification.
Social Media Ads
Amazon Marketplace Sponsored Ads
WrightIMC, a top Dallas PPC Management Agency, can help you reach more customers in Amazon. We can help you navigate the complicated and sometimes dangerous ecosystem that is the world’s largest E-tailer. Our approach typically centers around advertising, but WrightIMC can also help manage your listings. Coupling Amazon listings management with marketing automation techniques, we can create strategies that engage customers and garner more positive reviews for your products. Our data-driven approach will increase both your sales and customer engagement.
Call Tracking and Other Lead Gen Services
We have been utilizing call tracking through various partners for more than a decade and are familiar with the best practices related to call tracking. We have experience in many other lead generation tools as well, including marketing automation, funnels, drip marketing, and list creation.
Need a Help with A PPC Management Campaign?
WrightIMC is a Dallas PPC Management Agency with deep roots in search engine optimization and search engine marketing. We are experts at running PPC management campaigns on all the major search engines (Google and Bing), as well as all the major social channels (Facebook, Instagram, LinkedIn, etc.). Lastly, fill out the form on this page, call us at 469-277-8150, or email us at email@example.com for your free PPC consultation.