Digital Marketing News Roundup

Hey, this week has been crazy. Sometimes you miss stuff. Missing stuff is bad – real bad. Don’t worry, bro, WrightIMC has you covered. We’ve compiled some news items that have happened in digital marketing through the week that you may have missed, with quotes from them just in case you want the cliff notes. So without further ado, here is this week’s Digital Marketing News Roundup!

SEO

Google unveils major overhaul of its search engine

– by Alistair Blair

“The new algorithm makes search results more relevant and useful, especially when users ask more complex questions — something that has been happening a lot more in recent years.”

 Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks

-by Danny Sullivan

“We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year. We’re now working to bring this extra protection to more users who are not signed in.”


PPC

Study: Paid Search Boosts Invisible Organic Campaigns 

-by Laurie Sullivan

“Paid search not only fills gaps as organic listings drop on the first page, but is also the only viable option when organic results fall off the first page.”

Google Expands AdWords Conversion Window Settings

-by Ginny Marvin

“Extending the window up to 90 days is good news for marketers whose sales cycles typically take longer than 30 days after an ad click or for those advertisers focused on luring repeat buyers back to the site and want to track performance on that metric.”


SOCIAL

We hear you: Better commenting coming to YouTube

– YouTube

“Starting this week, you’ll see the new YouTube comments powered by Google+ on your channel discussion tab. This update will come to comments on all videos later this year, as we bring you more ways to connect with familiar faces on YouTube.”

Twitter Unveils Emergency Alert System

-by Kurt Wagner

“Twitter on Wednesday announced Twitter Alerts, a new system that enables public institutions and NGOs to send out emergency alerts via text message and push notifications in times of crisis.”

Google Launches Hashtag Search, Shows Google+ Posts On Search Results Page

-by Matt McGee

“If you search Google for a hashtag, you might see Google+ posts using that hashtag to the right of the regular search results.”