Digital Marketing News Roundup

Have you been slackin’ on your marketing mackin’ this week? No worries, we’ve got you covered. Once again, we researched – for you – this list of the top digital marketing news posts to keep you up to date with all that has happened this week. These posts include stories related to SEO, PPC, social media, and analytics. Now it’s time to get your marketing news on.

SEO

After Blocking Keywords In Referrers, Now Google Stops Sharing Through Google Webmaster Tools – A Bug? Posted by Danny Sullivan

“Last week, Google moved to send all searches through Google SSL Search, setting up the ultimate end of keyword data passed along via referrers non-advertisers. Now, Google’s official alternative channel for this information — Google Webmaster Tools — has also stopped sharing the data, most likely due to a bug.”

Google’s New Knowledge Graph Carousel for Musicians Posted by Barry Schwartz

“Search Google for an artist name plus the word songs and you should see a new knowledge graph carousel with the songs from the artist at the top.”

Google’s new mobile interface: Favoring ads over organic? Posted by Brafton Editorial

“A new mobile interface that optimizes user experience on smartphones and tablets is being rolled out on a wide scale, and it appears to prioritize paid ads over organic content.”


PPC

Estimated Total Conversions: New insights for the multi-screen world Posted by Sridhar Ramaswamy

“Today, we are introducing Estimated Total Conversions for search ads on Google.com.  This is an exciting first step to give marketers more insight into how AdWords drives conversions for your business by showing you both the conversions you see today, like online sales, as well as an estimate of conversions that take multiple devices to complete.”

Call Extensions and Continued Enhancements Come to Bing Ads Posted by Ambrish Verma

“Today, we’re excited to introduce Call Extensions across all devices via Skype – something no one else can provide. Advertisers can connect with customers through phone calls directly from their ads, regardless of device.”


SOCIAL

Facebook Graph Search Now Lets You Find Comments, Posts Posted by Kurt Wagner

“Facebook announced an update to Graph Search on Monday that will enable users to search for conversation topics within status updates, comments and posts.”

Instagram Launches Advertising Posted by Mark Walsh

“Instagram on Thursday announced that the popular photo-sharing app will begin running ads in the next couple of months as it seeks to build a sustainable business.”


ANALYTICS

Google Analytics Announces Updated Reports, More API Tools & New Analytics Academy At Annual Summit Posted by Amy Gesenhues

“A number of announcements were made at the Google Analytics Summit this week, including updated reports, more API tools, the integration of BigQuery into Google Analytics Premium and new educational initiatives.”