Digital Marketing News Roundup – January 14, 2022

Digital Roundup - A collection of images.The week of January 10, 2022, brought some news about more possible Google algorithm updates. We’ve said before and we’ll say it again: This is a regular occurrence. If you have a long-term, best-practice approach to SEO these updates likely won’t affect you very much if at all. If that’s not the case, give us a shout because we can help. Here are 2 others items we noted this week …

If you change the owner of your Google Business Profile page, you will now need to wait 7 days before you make any other changes to other owners or managers.  This is likely a security measure added to prevent fraudulent transfers. For the vast majority of businesses, this should not be an issue. Still, it is helpful to be aware of the new policy.

Murphy’s rule of SEO: If you leave something up to the search engines to interpret, they will get it wrong every time. Comments made by Google’s John Mueller this week offer a glimpse into how this can happen with website content that has too much “fluff.” There is a false notion going around that there is a formulaic way to create the “best content” that involves relying on word count. In short, the idea is that if a piece of website content is of a certain length, it’s better than content that is shorter or longer. Some website content creators have taken to adding fluff content in order to fill out the word length they feel is necessary to rank better.

Rather than rely on word length, it’s better to craft content so that it is just long enough to answer the information that needs to be addressed without being too short and without adding a lot of fluff or unrelated content to the page. A great way to create great website content is to use an idea shared by the folks at Top Hat Marketing that they call “Best Answer Content.” The idea is to have not only the right answer but the best answer to the information needs of your customers and potential customers. If you want to learn more, give us a shout because we can certainly help you create best answer content for your website.