While the week of February 28, 2022, was filled with news, it was a little quieter in the digital marketing world. Here are some interesting items we noted during the week …
Starting March 21, 2022, Google is making some changes in notices when paid ads are disapproved. The goal is to be more transparent and clear about why Google’s system disapproved the ads. This will be very helpful to advertisers who may have had challenges with ads in the past.
In his latest “Ask An SEO” column on Search Engine Journal, Tony Wright answers a question about purchasing numerous domains that include targeted keywords in them. The idea behind this plan is to target specific keywords in the domain name and set up multiple websites to catch the traffic. In the end, this type of setup is very inefficient and generally does not get the desired return on investment. A better plan is to build one solid website and use keywords within the directory structure and URL slugs to send a stronger signal to the search engines about the content.
Google’s John Mueller answered a question on Twitter about why content from one website always seems to rank above content on another. His answer is an excellent reminder that search intent and relevance will factor in more strongly than other signals regarding ranking. This is also a perfect opportunity to remind us all that viewing one search result or seeing a ranking report in any of the popular SEO tools is just one snapshot in time. While looking at ranking is helpful, we also need to understand that each search performed on a particular query has many factors that other queries may not have, such as location, browser search history, logged-in search history, or even updates on competing websites.