Over the past week, there were some very interesting news items in the digital marketing world involving a new twist on an old scam, Twitter, and a conversion study by Meta …
There has been a recent spate of spam emails sent to website owners with false Digital Millenium Copyright Act (DMCA) requests. The scammers are using artificial intelligence to create fake lawyer profiles to make their messages appear more legitimate. You can add this to the pile of false, sometimes threatening, messages that website owners often get from those who would seek to get a dishonest buck. This specific scam is only asking for a link to a website, but many we’ve seen have asked for money.
Elon Musk has made a successful bid to purchase Twitter outright. The $44 billion offer requires a shareholder vote to approve the purchase; otherwise, it’s pretty much a done deal. Musk said that he wants to unlock Twitter’s potential by adding new features, promoting free speech, and eliminating robot accounts, among other measures. Twitter has struggled to find its stride since its founding in 2006. While many see the great potential in the platform, many people don’t understand how it works and flock to Facebook and other platforms. It will undoubtedly be interesting to see how a privately-owned Twitter will turn out.
Facebook parent, Meta, issued a white paper recommending some best practices for conversion optimization. The three keys they identified:
- Speed
- Details and answers
- Mobile optimized page elements
None of these are new, but it is good to see data backing up what many conversion optimization pros have long recommended. Another benefit of optimizing for those things is that they are also good for SEO.
Speaking of conversion optimization – WrightIMC’s VP of Operations, Elmer Boutin, will do a presentation at the upcoming Conversion Conference to be held June 20-22, 2022, at Caesar’s Palace in Las Vegas. His session is titled “Conversion From The SEO Perspective” and will help attendees learn how conversion starts at the moment of need and carries through to the actual conversion. If you happen to be there, stop by and say “hi.”
