Why Digital Advertisers Deserve Access to WhatsApp Data (and why users should be on board)
One of the world’s leading social media apps, WhatsApp, remains largely inaccessible to digital advertisers. This is a disservice to both users of the app (who would benefit from an improved online experience) and to digital marketers (who currently have a limited viewpoint on their campaigns). WhatsApp is a leading platform for content sharing North […]
