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Why Digital Advertisers Deserve Access to WhatsApp Data (and why users should be on board)

analytics on a laptop screen with a coffee next to it

One of the world’s leading social media apps, WhatsApp, remains largely inaccessible to digital advertisers. This is a disservice to both users of the app (who would benefit from an improved online experience) and to digital marketers (who currently have a limited viewpoint on their campaigns). WhatsApp is a leading platform for content sharing North […]