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PR and Advertising Folks: If you are threatened by SEO, you’re doing it wrong

advertising or pr team in a meeting

In the last six weeks, WrightIMC has lost several bids for contracts – not because of price, competition or capabilities. We lost because one or more of the influencers or decision makers felt threatened by the services we offer. In the recent cases, it was the public relations – or corporate communications – team that […]