Online Reputation Management Strategies for Rookies
Online reputation management (ORM) is one of the more misunderstood terms in the world of digital marketing. So don’t worry that you’ve found yourself on this blog post, you’re far from the first person with questions on this subject. ORM has been mistaken to exclusively mean a number of things from social media management to […]
Learning to follow my own reputation management advice – Lessons Learned from The “WrightIMC PR Meltdown”
On April 26, 2013, I failed to follow tried and true reputation management advice that I have given to literally hundreds of CEOs dealing with a reputation crisis. I let my ego, emotion, and self-righteousness dictate my actions. I became defensive. I fell in love with my own words and added verbosity to my sins. […]
Proactive Reputation Management
“If I tell my Facebook friends about your brands, it is because I like my friends – not because I like your brand.” – Mike Arauz, Undercurrent. That is the gist of what people are doing with your brand in online communities. So what are you doing about it? Why do people complain online? The […]
Do You Know Your Brand’s Reputation?
“Reputation management is one of the hottest topics in online marketing. Protect your reputation and brand online with the right strategies in SEO, PR, PPC and social media. Reputation management issues will be harder to manage as time goes on, so if you haven’t already had a problem in this area – be prepared” Is […]