Remembering Steve Jobs
The revolution he created could most likely be traced back to the 1984 Super Bowl. Computer giant IBM was comfortably in the lead mid-way through the 3rd quarter. But a plucky underdog was about to launch the ultimate trick play. Viewers were captivated by a 90-second commercial, telling them nothing other than that the game […]
How to Buy Mobile Advertising
Mobile banner ads – anyone who’s used the free version of a mobile app has seen them. To most of us, they’re simply a part of life, like commercials, billboards or those giant posters at airports. For marketers, however, figuring out how to promote a product or service through these ever-present banners is like finding […]
