WrightIMC, a Dallas Digital Marketing Firm's Logo

How to Use Controversy to Get High-Quality Links

laptop on desktop

Controversy gets links. Brands that understand their audience can take advantage of taking controversial stands. If you know how your audience feels about a particular issue, taking a stand on that issue only reinforces your brand’s relevance to your target customers. Savvy Brands Take Stands Brands like Ben & Jerry’s, Patagonia, Heineken, Starbucks, and many others […]