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Why Content is Still King in Digital Marketing

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Creating relatable content is the key to resonating with your audience. While we are living in an era of interconnectivity, the role of content has become the backbone of effective communication for your brand.   This analysis dives into the significance of content marketing, explaining its multifaceted benefits – from fostering trust and educating audiences to […]

Digital Marketing News Roundup – July 8, 2022

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We’ve taken a little break from our Digital Marketing News Roundups this summer, but the work here at WrightIMC is anything but slow. Not only have we been busy doing great work for our clients, but we’ve also shared some great information with the digital marketing community in general … David Ogletree, our PPC Director, […]

Digital Marketing News Roundup – April 29, 2022

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Over the past week, there were some very interesting news items in the digital marketing world involving a new twist on an old scam, Twitter, and a conversion study by Meta  … There has been a recent spate of spam emails sent to website owners with false Digital Millenium Copyright Act (DMCA) requests. The scammers […]

Digital Marketing News Roundup – April 22, 2022

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There were some security-related announcements and news from Google on how they fight spam in search results in the past few days. Here are the highlights … A security flaw was discovered in the Elementor WordPress theme that could, under the right circumstances, allow a malicious user to take over a website. Elementor has issued […]

Digital Marketing News Roundup – April 8, 2022

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The digital marketing news items that caught our attention during the week of April 4, 2022, were on a theme: Content Quality. Here are some highlights … John Mueller of Google answered a question about algorithms that ended up on a content quality note. The questioner asked whether Google had different algorithms for different types, […]

Digital Marketing News Roundup – April 1, 2022

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Lots of things going on in the world of digital marketing of late. Here are some items that caught our attention during the week of March 28, 2022 … There was another miscue with a version of the Yoast SEO plugin. Rather than a security issue, this particular update was causing errors with the plugin […]

Digital Marketing News Roundup – March 25, 2022

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One thing that is a constant in digital marketing is change, and there were some changes this week. Here are some items that caught our attention during the week of March 21, 2022 … This first item came out later in the day last Friday. Googler John Mueller was part of an online discussion during […]

Digital Marketing News Roundup – March 18, 2022

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A lot is going on in the world, but we are still keeping tabs on happenings around digital marketing. Here are some items that caught our attention during the week of March 14, 2022 … There were 2 WordPress vulnerabilities announced this week. The WordPress security team discovered both. One was a cross-site scripting (XSS) […]

Digital Marketing News Roundup – March 11, 2022

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Here are some digital marketing items that caught our attention during the week of March 11, 2022 … During a recent SEO Office Hours session, Google’s John Mueller shared some insights about internal linking and why it’s so important to websites. One item to note is that it helps Google understand the context of the […]

Digital Marketing News Roundup – March 4, 2022

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While the week of February 28, 2022, was filled with news, it was a little quieter in the digital marketing world. Here are some interesting items we noted during the week … Starting March 21, 2022, Google is making some changes in notices when paid ads are disapproved. The goal is to be more transparent […]