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The Elevator Pitch, Unique Selling Propositions, and Your Content

marketing team in a meeting doing elevator pitches

Everybody at WrightIMC knows that I abhor the use of the word “content” to describe the information that businesses and marketers use to appeal to customers online. Content is what settles in a box during shipping. It’s a number you put in a field on a spreadsheet. Content takes the soul out of the stories […]

Linkbuilding in 2011

laptop on couch with marketing material on the screen for link building

Many webmasters and SEO junkies preach the importance of linkbuilding. They throw out terms such as meta tags, directory submissions, and page url’s. And while these all do hold value of some sort, are they really that valuable? Google and other search engines have never sat idly while spam techniques were exploited, and they certainly […]