Hey, this week has been a wild one. Pubcon. Las Vegas. Enough said. Well if you’re waking up and trying to remember what has happened this week in digital marketing, we got you covered. So without further ado, here is this week’s Digital Marketing News Roundup!
SEO
Matt Cutts At Pubcon by Danny Sullivan
“This morning, the head of Google’s webspam team Matt Cutts gave a keynote speech at Pubcon in Las Vegas.”
As Keyword Search Prices Decline, Google Adds More Ads To The SERPs by Tim Peterson
“Google has begun to place large banner-size images atop search listings for certain brands, such as Southwest Airlines. Digital marketing company Synrgy first spotted the gargantuan ads on Wednesday, and Google has confirmed the test.”
Social
Twitter Surpasses Facebook As Teens’ Favorite Social Network To Shop by Zoe Fox
“Twitter beat out Facebook in the battle for teenagers’ preferred social networks for online shopping. In a recent survey of teens’ retail behavior, participants were asked about their favorite networks, and 26% responded that it was Twitter.”
Is Youtube Trying To Take On Spotify? by Chris Taylor
“YouTube is preparing a premium on-demand music service — akin to a Spotify, but with video — to launch later this year, according to several sources familiar with the plans.”
Facebook Video Ads Are Coming to Mobile by Matt McGee
“The company announced today [10/21] that app developers can use videos in ads that are aimed at driving new app installs. Despite previous reports, it doesn’t appear that the video ads will be set to auto-play.”
Instagram Ads Begins Rolling Out On Your Timeline by Cotton Delo
“U.S. users who open the app in the coming week will see an “educational ad” from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry’s, Burberry, General Electric, Levi’s, Lexus, Macy’s, Michael Kors, PayPal and Starwood, all experienced publishers of organic content on the platform. Ads can be either photos or videos.”
Analytics
Google Is Upgrading Everyone To Universal Analytics, Whether You Like It or Not by Matt McGee
“Our goal is to enable Universal Analytics for all Google Analytics properties. Soon all Google Analytics updates and new features will be built on top of the Universal Analytics infrastructure. To make sure all properties upgrade, Classic Analytics properties that don’t initiate a transfer will be auto-transferred to Universal Analytics in the coming months.”
