We got a little behind posting over the US Thanksgiving holiday, but the news kept rolling. Here are some fascinating items that came up over the last few weeks …
Tony Wright offered some insights into the difference between inbound and outbound links and why outbound links are important. Key to this: If you are afraid to create outbound links because people will leave your website, you should make your website so it offers value so the people will come back. Or, you can open the links in a new tab as we do on these news roundup pages. In this case, we do it to open up the article we reference, but not lose your place here … and that also adds value.
I’m sure everyone has heard about the GoDaddy data breach that happened right before Thanksgiving. If you haven’t and you’re a GoDaddy website hosting customer, you should get up-to-speed on it. If you do host your websites on GoDaddy, we highly recommend checking your WordPress sites and:
- Change all passwords
- Delete older, unused accounts
- Check your content to make sure nothing has been added or changed
Twitter has gone through some significant changes this week with the departure of CEO Jack Dorsey on Monday and the reorganization of the company by new CEO, Parag Agrawal. Twitter is a vital channel for many brands, so these moves will undoubtedly be closely watched by those who heavily use the platform.