Google Strikes Back, But There’s a New Hope
Return of the Marketer Every time Google adds a new feature to the AdWords platform, it throws marketers into a little disarray. Marketers quickly scramble to figure out how they’re going to utilize the new feature. The marketer’s main interest is to keep tight control of their accounts. This time, Google has decided to play […]
Are you wasting money by saving money?
SEO opportunity costs, don’t knock them when they come to the door. Within 15 minutes of meeting a new business prospect, I can predict how difficult it will be to show them success. The level of difficulty to achieve a positive return from WrightIMC has little to do with the product the prospect is offering […]
Were you affected by the latest Google Places changes?
From time to time, Google makes a change to their algorithm or their data delivery without discussing it publicly – beforehand or after the implementation. We usually catch on by noticing an unexplainable trend across clients that are completely unrelated, and with the clients of other agencies that are trusted and reliable providers. That scenario […]
Create a Cult of Personality for Your Business
There is one thing that small and medium businesses (SMBs) can do to stand out online – if all other online marketing (site structure, search marketing, advertising, social interaction, etc.) is equal to your competitors. SMBs should produce content with a personality, content that has a point of view on your industry or specialty. Online […]
WrightIMC Turns 5 Today!
Five years ago today, John Confer and I filed paperwork with the great state of Texas to officially incorporate WrightIMC, LLC. WrightIMC had existed as an entity since September of 2007, but only as a consultancy. March 1, 2008, was the day we became an agency. This month, we’ll be celebrating our firm’s birthday in a […]
Your Advertising Career Hinges on Your Ability to Empathize
Put yourself in my shoes,Walk a mile for me.You know, I’ll put myself in your shoes,Maybe then we’d see,That if you put yourself in my shoes,You’d have some sympathy. Clint Black should be poet laureate for the marketing industry. He nailed, in 34 words, the sine qua non for all good advertisers and marketers – […]
Affiliate Playbook 2012 Part II
We’re picking up right where we left off with part 2 of our coverage of Jeremy Palmer’s “Affiliate Playbook” session during the 2012 Affiliate Summit Central in Austin, Texas. In the first part, we addressed plays one through six of how to construct and execute your affiliate program. Steps seven through twelve are as follows: […]
The 7 Mistakes Killing Your Affiliate Program with Mike Nunez
Mike Nunez began his exciting affiliate marketing career while at UCF where he studied Computer Science. After starting his own successful affiliate marketing program, Wyndham Vacation Ownership, Mike was recruited to launch the LastMinuteTravel.com affiliate program. After three months, sales grew to $500K, making Mike realize the high demand for affiliate management with a low […]
Affiliate Summit Central Keynote Speaker – Maribel Sierra
Venturing to the heart of Texas for a conference isn’t a hard sell and as WrightIMC’s first Affiliate Marketing Summit, we’re quite pleased to be here. Our keynote speaker is Maribel Sierra, the Director of Social Media Services at Dell. She has been with the company for ten years and been featured as an authoritative voice […]
Externing With WrightIMC
Last fall, WrightIMC signed up to participate in the University of Texas at Dallas’ Externship program. They were given a project that we felt would introduce them to the world of internet marketing. This is their story written by J. Michelle Abuda: We were crowded around the table, unsure of what step to take next. […]