Look, I’m going to be straight with you. Finding the right SEO partner has been broken for years. And I just discovered something that might actually fix it.
The Problem Every SEO Pro Knows (But Clients Don’t)
You know what drives me crazy? When a client comes to me looking for “SEO services” like that means anything specific.
It’s like walking into a hospital and asking for “a doctor.”
Technical SEO? Local optimization? E-commerce strategies? Link building? Content SEO? These aren’t interchangeable skills – they’re completely different specializations. And yet, every business directory lumps us all together like we’re selling the same service.
For agencies and freelancers, this creates a massive credibility problem. You’re competing against people who have zero experience in your niche, and clients can’t tell the difference until they’ve already wasted six months and thousands of dollars.
Enter SEOGPA: The Directory That Actually Understands Specialization
I’ve been working with a new platform called SEOGPA (SEO General Practice & Associates), and I’m genuinely excited about what they’re building.
Here’s why it matters for us as SEO professionals:
It’s Built By Someone Who Gets It
The founder, Jasen, spent a decade building SaaS businesses and hiring SEO agencies. He’s been on the client side, sifting through 15 identical-sounding proposals, trying to figure out which agency actually understood his business.
That frustration led him to create something different – a directory that organizes agencies by what actually matters:
Service Specialization: Full-service, technical SEO, local SEO, e-commerce optimization, content strategy, link building – each with its own category so clients can find exactly what they need.
Industry Expertise: Healthcare, legal, hospitality, e-commerce, SaaS – because an agency crushing it for restaurants probably isn’t the right fit for HIPAA-compliant healthcare sites.
Business Size Matching: Small local operations, mid-sized companies, or enterprise organizations – because the strategies that work for each are completely different.
Why This Adds Credibility to YOUR Brand
Here’s the thing that really caught my attention: SEOGPA isn’t trying to be another Upwork or Fiverr where anyone can throw up a profile and claim they’re an expert.
Instead, it’s positioning itself as a trust signal for potential clients.
When you’re listed as a specialized technical SEO provider who works specifically with SaaS companies, you’re not competing against every SEO generalist on the planet. You’re being presented to clients who actually need your specific expertise.
The platform includes:
- Verified expertise in your actual specializations
- Real client reviews from businesses that have worked with you
- Transparent performance analytics so you can showcase real results
- Smart filtering that connects you with the right-fit clients
The Bigger Picture: Elevating the Entire Industry
What excites me most isn’t just the platform itself – it’s what it represents.
For too long, our industry has been plagued by generalists overpromising and underdelivering. Clients get burned, good agencies struggle to stand out, and everyone loses trust in SEO as a discipline.
A specialized directory like SEOGPA helps solve that by:
- Educating clients that not all SEO is the same
- Elevating specialists who have deep expertise in specific areas
- Creating transparency through verified reviews and performance data
- Reducing mismatches that waste everyone’s time and money
What’s Coming Next
SEOGPA is still in its early stages, but they’re building something that could genuinely change how businesses find and evaluate SEO partners.
For agencies and freelancers, this is an opportunity to establish credibility in your specific niche before the platform gets saturated. Early adopters will have the advantage of building reviews, showcasing results, and positioning themselves as category leaders.
For the industry as a whole, it’s a step toward the professionalization and specialization that SEO desperately needs.
The Bottom Line
If you’re an SEO freelancer or agency tired of competing on price against generalists who don’t understand your specialization, SEOGPA is worth checking out.
It’s not going to solve every problem in client acquisition, but it’s addressing a real gap in the market – the need for a directory that actually understands SEO isn’t one-size-fits-all.
And in an industry where credibility is everything, that matters.
Check out SEOGPA at seogpa.com and see if it’s a fit for your agency or freelance practice.
