Now that we have all filled ourselves with enough candy for a lifetime, lets get down to business. Over the past week there have been numerous, important, industry news articles released … while you were busy gobbling chocolates. But don’t worry, we have mixed up a magic potion of the most important ones for you. Our Digital Marketing News Roundup is our treat for you, so fill your sweet-tooth needs by reading this sweet, digital marketing news.
Social
The First Ad Debuts On Instagram, Courtesy Of Michael Kors by Zach Miners
“Instagram began testing ads last week, but the Michael Kors post is the first branded advertisement to officially run on the service. More ads are on the way, Instagram said, but the company did not specify when or how often.”
Pinterest Introduces Related Pins by Samantha Murphy Kelly
“The social-sharing platform is adding a new recommendations feature called Related Pins to users’ feeds.”
Why Twitter Just Turned Itself Inside Out by John Herrman
“But today, Twitter announced that images and videos — just Vine videos, for now — will display directly in users’ timelines.”
SEO
Google App Indexing: Google Can Index & Link To Content In Your Android App by Barry Schwartz
“Google announced that they can now index the content within Android apps. The mechanism for doing so, they call, is app indexing.”
New Search Engine Indexes Thousands Of Radio Stations With Artist, Song, Genre & Show Search Filters by Amy Gesenhues
“A beta version of RadioSearchEngine.com launched this week after more than a year in development. According to its creator Michael Robertson, the site is the world’s first radio search engine, “There are other directories of A-Z lists of radio stations, but this is the first search engine where any song or artist can be located on stations playing from anywhere in the world.”
Matt Cutts: Larger Websites Don’t Automatically Rank Higher On Google by Jennifer Slegg
“However, Cutts said that a site with more pages will naturally get more traffic because each of those individual pages can also rank for their own set of search queries, increasing the overall opportunity for sites to gain visitors.”
Google Search Trends: Consumers To Spend More Online This Holiday Season by Laurie Sullivan
“Aside from the desktop, marketers need to consider mobile store windows. Smartphones will play a key role in holiday shopping this year. The study reveals 76% of smartphone owners plan to use them for holiday shopping, up 17% from last year. More purchases will get done via mobile as well. In fact, one in four smartphone owners surveyed plan to use their devices to make a purchase, up 21% from the prior year.”
PPC
Google Rolls Out AdWords Ad Rank Algorithm Update by Jennifer Slegg
“Google is pushing advertisers to use extensions in their ads and now that it has an impact on Ad Rank, advertisers who haven’t added extensions will need to look at incorporating them in their campaigns.”
