With all the changes taking place in the digital marketing industry, it can be difficult to keep up with all the latest news. But once again, we have sifted through the clutter of article and blog posts to bring you the best of the bunch. Be sure to check back each week to read our list of the top news in digital marketing. So much has happened over this week in digital marketing that we’ve had to make our list a bit longer than usual. Enjoy!
SEO
Bing Gives IE11 Users A Quick Look At The Top Search Result With New “Pre-Rendering” Feature by Amy Gesenhues
“Bing released a new search feature today that “almost instantly” renders the associated page of the top search result when clicked. With the goal of providing a “faster end-to-end search experience,” the new “pre-rendering” feature is currently available only to IE11 users.”
Google Intros Android App for Managing Google Places Listings by Matt McGee
“Mike Blumenthal got the scoop on the new Android app that lets SMBs update their business information, post update and photos to their Google+ Local Page, respond to comments on Google+ and more.”
Google’s Matt Cutts on Search vs. Social: Don’t Rely on Just One Channel by Jennifer Slegg
“You wondered if you should just throw in the hat when it comes to trying to rank in organic search results and maybe spend more time on other avenues of traffic generation, such as social media leads or pay per click? This is actually the topic of the latest Google webmaster help video from Google’s Distinguished Engineer Matt Cutts.”
SOCIAL
Facebook Lowers Age Rule to Allow Teens to Post Publicly by Kurt Wagner
“Previously, teens using Facebook were only able to share content with friends, friends of friends and custom groups like “family.” Now, they can choose to share posts to anyone on Facebook, just like users 18 and older.”
The Facebook App for Windows 8.1 Is Finally Here by Pete Pachal
“Facebook for Windows 8.1 is now available for download. Users will first need to upgrade to Windows 8.1, then can download the app here or from the Windows Store app.”
Foursquare Ads Now Open To SMBs All Over The World by Greg Sterling
“Today, we’re making it possible for every small business in the world to start using Foursquare Ads – an easy-to-use way to connect with potential customers nearby. We’re moving past the days when business owners have to figure out if a “like” or a “click” has any meaning in the real world. We built this to be simple and flexible, learning from our four years of data and relationships with over 1.5 million small businesses.”
Twitter Advertisers Can Now Schedule Promoted & Organic Tweets by Matt McGee
“This gives advertisers of all sizes the chance to time their tweets to specific events or related ad campaigns up to a year in advance.”
New Data Shows Facebook’s FBX Ads Selling For Dirt Cheap by Alex Kantrowitz
“Facebook’s FBX inventory is selling at such low rates that a handful of loose change can buy you thousands of its ad impressions.”
PPC
Google AdWords Third-Party “Review Extensions” Start Rolling Out To All Accounts by Ginny Marvin
“You should see the Review Extensions option under the Ad extensions tab in your account within the next few days. The blurb you include in your ads can be a paraphrased review or an exact quote from the publication. Review Extensions can take a few days to be approved.”
Google Launches Expanded AdWords PLAs on Mobile Devices by Ginny Marvin
“The company has launched an updated display for PLAs on smartphones that allows more products to be displayed from the search results page.”
Analytics
Adobe Analytics Adds 6 New Features by Thom Craver
“Adobe revealed their new features that extend functionality for their customers. According to Adobe, the updates are designed to enhance data analysis for the rapid identification of key metrics to take action on.”
MOBILE
Three Things You Should Avoid Doing with Respect to the October 16 FCC Rule Changes for Calling or Texting Cell Phones by Ellen Berge
“The October 16 changes to Federal Communications Commission (“FCC”) rules that will require “prior express written consent” when an automatic telephone dialing system (autodialer) is used to call or text cell phones for marketing purposes. “Here are three things you should know as you finalize compliance with the new rule…”
