Project Description

In 2012, The Residences at the Ritz-Carlton Dallas contracted with WrightIMC, with a goal to help increase online leads and sales in their luxury condo and penthouse tower residences. WrightIMC implemented numerous strategies such as SEO/PPC and converting the entire website to the WordPress platform, which included a landing page with numerous images of the surrounding neighborhoods. Since 2012, The Residences at the Ritz-Carlton has seen a noticeable difference in the amount of traffic generated, and more importantly, it’s traffic that’s remaining on their website. In 2012, with the conversion to WordPress, The Residences at the Ritz-Carlton has seen their SEO position increase in the marketplace, and, in turn, has dramatically improved the amount of web inquiry submissions to over 30% (year-over-year basis).  WrightIMC helped play a significant role in achieving an additional 25% in sales productivity, with recognition of over $40 million in sales volume.

Results:

  • $40 million in new revenue
  • 30% increase in traffic

Project Details:

URL: http://www.theresidencesdallas.com/uptown-dallas-neighborhood/