Don’t role your eyes at my cliché. It’s stunning how true it is. In more than a decade of working with clients who need creative solutions to business problems, this must be the one thing that never ceases to stump me: People aren’t asking enough questions. I presume that people focus so much on what they do know – what they can see – that they never consider that there are vast amounts of information and opportunities of which they are simply not aware.
So how do you find out more stuff? Ask questions. Ask anyone. Ask a friend. Google it. Post a Facebook status about it. You just might be surprised at what can happen. I can’t tell you how many times I’ve been in a conversation, perceivably about one specific problem or situation or need, and one question results in, “AH-HAH! So, this thing is actually that thing!” And, “OH! So, then if we could do this, then that would totally work!”
Here’s the point: you should find out more stuff if you want to be better at your thing – whatever that ‘thing’ is. If you want to know more about something, and therefore be better at that thing, ask someone who you think might know. Why wouldn’t you? What’s the worst that can happen? Are you afraid that someone might think that you are uninformed? So what?
That was four questions right there. See how easy that was? Oh, look – 5!
We have clients come to us every day that don’t know how their website is performing for their bottom line. And you know what? We can tell them. How do I get more traffic to my website? We can tell you. How come I don’t rank higher in search for my key words? We can tell you. What are my competitors doing that I’m not? We can tell you.
What is working and what isn’t? Where should I focus my advertising budget? Does social media really do anything for my business? Why have my sales dropped? What can I do about it? Is SEO too expensive? What’s the newest emerging communications medium? Do I need to hire someone with a different skill set? How do we handle negative press? We can tell you.
People here know the answers to these questions. Just ask us. And while, I’m at it … Would you like to go to lunch?