John Confer – WrightIMC Biography

As we launch our blog, our team is leading off the introductory posts with short bios about themselves. After you’ve met our team, check back for news and musings about the interactive marketing industy.

John Confer –  President and Co-Owner

I joined the WrightIMC team with more than seven years of sales and marketing experience, including seven years as a member of The Sherwin-Williams Company management team.

While at Sherwin-Williams, I was responsible for planning and implementing numerous market plans to drive existing and new business to the local Sherwin-Williams paint stores. My team was responsible for growing the Grand Prairie, Texas, store sales more than 100 percent in the four years I was there. My hard work and determination helped me earn a Masters Club Spectrum of Excellence Award for my sales and profit gains.

As President and Co-Owner of WrightIMC, my responsibilities will include overseeing the day-to-day activity of client services and interfaces. Some of my other duties consist of overseeing the WrightIMC Internship Program, account services for the majority of the WrightIMC clientele, business development –always be selling- and help in promoting WrightIMC’s image in the local Dallas/Ft. Worth interactive community.  For you fans of Mad Men, I see myself as a cross between Roger Sterling and Peter Campbell.

In April of 2008 I became SEMPO certified and completed the Search Engine Marketing Professional Organizations course for Search Engine Optimization. I also serve as a member of DFWIMA (Dallas/Fort Worth Interactive Marketing Association), the Social Media Club of Dallas, and DFWSEM (Dallas Fort Worth Search Engine Marketing Association). I am a frequent attendee and participant of numerous search engine marketing industry events, including the well-received PPC Summit in Boston, Webmaster World Pubcon Las Vegas, and Search Marketing Expo New York.

I am a 2001 graduate of Texas Tech University with a Bachelor’s Degree in Public Relations and minor in Marketing. Besides being an extremely loyal alumnus of the Texas Tech Mass Communications program, I have also been a season ticket holder of Texas Tech Football for the past 12 years. By week you will find me at the WrightIMC casa, and by weekend you will find me in section 122 at Jones AT&T Stadium in Lubbock, Texas.