Digital Marketing News Roundup

It has been another busy week in the digital marketing industry. Here is our list of links to the most important digital marketing news and articles posted over the past week.  We welcome any comments you may have, and if you think we’ve missed some important new this week, be sure to let us know. And now for your Digital Marketing News Roundup…

SEO

Study: Google Reviews Determine Local Carousel Rankings Google Carousel Ranking Factors

Now Digital Marketing Works (DMW) conducts a study to reveal some  Google “Local Carousel” ranking factors.


How to Build Links With Location Relevance

Local links are important to Google and your keywords.  Adding city-specific pages to your website and city-specific links will increase your chances of ranking for almost every search query.


SOCIAL

Pinterest Announces First Ad Product: Promoted Pins

Pinterest Promoted Pins

Pinterest has started experimenting with paid advertising called “promoted pins.”


Facebook’s New Promotion Policy: 6 Ways Brands Can Take Advantage
Facebook Promotion
Image by: Aliza Sherman
Now that Facebook allows brands to hold contests and sweepstakes within the Timeline, there are many ways that brands can take advantage.


PPC

Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere

Click-through rates are much higher on smartphones and tablets for keywords ranking in positions one through three.


A Google Cookie Replacement Could Upend Online Advertising

Google Cookie
image by: Chris Wetherell

Google is planning to replace third-party cookies, which will change the way companies track browsing behavior across the web.


TECH

Google Launches Biotech Company Calico to Solve Illness, Aging Challenges

Google wants to keep people alive longer. The company will be tackling issues related to the challenges of aging and associated diseases.