Digital Marketing News Roundup – November 22, 2013

Digital Marketing News Roundup

What are you thankful for? Hopefully, it’s digital marketing news. It’s the week before Thanksgiving and we have a cornucopia full of news that you may have missed this week. So before you fill up on tryptophan, check out our Digital Marketing News Roundup for this week!

SEO

Introducing Beautiful Brand Experiences with Yahoo Image Ads by Yahoo Advertising Team

“Today we are excited to introduce Yahoo Image Ads — a new ad format that harnesses the beauty of HD images for vivid, personal and emotional brand storytelling.”

Google’s Matt Cutts: Feel Free To Use The Disavow Tool Even Without A Manual Action by Barry Schwartz

“In a new video answer today from Google’s head of search spam, Matt Cutts, he says that you can use the disavow tool even if you do not have a manual action.”

SOCIAL

Twitter’s New Product Offers TV Audiences, TV Ads Not Included by Cotton Delo

“For going on a year, Twitter’s pitch to big brands and their agencies has centered on the power of promoted tweets as a complement to a TV buy. But a new ad product seems to be cutting TV out of the “Twitter + TV” lovefest.”

Pinterest Adds Place Pins for Better Travel Planning by Kurt Wagner

“Pinterest added a new type of pin called Place Pins Wednesday, enabling users to map out the locations of all the items they share on their pinboards. For example, if a user pins a photo of a burger from a local restaurant in her neighborhood, she can also add the restaurant’s location to a map on her board.”

TECH

Google Wallet Now Comes With a Debit Card by Adario Strange

“Just in time for the holiday shopping season, Google’s payments solution known as Google Wallet will let people use debit cards connected to their accounts. It can be used like any normal debit card by withdrawing money from an ATM or purchasing items from a brick and mortar store.”

PPC

Google’s Yellow “Ad” Icons Test Appears To Be Expanding by Barry Schwartz

“It appears Google has been rapidly expanding its new yellow ad label found on their search ads over the past week. Google began testing these yellow ad labels on mobile search and then expanded the test to the UK and beyond.”

ANALYTICS

Connected Pages – Now Claim Official Pages Beyond Your Website by Duane Forrester

“…We’re releasing the Connected Pages feature within Bing Webmaster Tools. Now, in addition to the current data you have access to on your own website(s), you can also claim official social pages, connect them to your account and see similar data as it relates to those connected locations.”