Digital Marketing News Roundup

 

 

 

 

 

This is round two of our weekly roundup of online marketing news posts. If you’ve missed some of the latest news in digital marketing this week, no worries, we’ve made a list of the top stories and updates that happened over the week.

SEO

Google Introducing “In-Depth Articles” To Search Results

How to be included in Google’s “In-Depth Articles”

Google News now shows website results for navigational search queries

Google’s Matt Cutts says to disavow bad links

Google Webmaster Tools now shows manual spam actions

An estimate of Google local ranking factors for 2013

Bing announces new features and upgrades for Windows Phone 8

Social Media

Facebook graph search is now available to all English speaking users in the U.S.

Twitter updates iOS and Android apps to include photo galleries

Twitter partners with Datalogix to gauge impact of tweets on sales of consumer goods

Analytics

Topsy offers access to exact statistics around any search term including sentiment analysis

Advertising / PPC

Google Maps app changes to now charges advertisers on swipe through and no longer charges on click through

Google AdWords has launched the Google Display Planner