This is the first of our new Digital Marketing News August 2013 “Roundup” posts, where we’ll track the weekly news in digital marketing from Google to Facebook to groundbreaking marketing tactics and strategies. If you’ve been busy during the week and missed some of the latest news, then we’ll put it here every Friday.
SEO
Google says Press Releases should use nofollow links
Google is experimenting with site links that expand out
Owner responses in Google Maps are buggy, no time frame set on a fix
Searches for higher education queries take a jump
Google taking over Starbucks wifi, will make it faster
Study shows how site speed affects SEO
Social Media
Twitter announced new “Universal” search results
Facebook launches a new hub for businesses
Pinterest added price drop alerts
Facebook announced embeddable posts
Google dropped Google+ Local mobile app due to low usage
Analytics / Data measurement
Safari fixes analytics reporting bug
Google Analytics laucned an API for real-time analytics data
Advertising / PPC
Google announced responsive ad units for Adsense publishers
FTC Warned 17 other search engines about proper paid ad disclosures