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This spreadsheet is designed to help build positive link building strategies while avoiding any ranking demotion in Google SERPs post Penguin update. All data has been collected since Penguin #3 on October 5th, 2012. Use the “Credits” tab to dive deeper into the research and viewpoints posted by top SEOs on how to avoid Google’s Penguin.

  • A comprehensive list of 203 Link Building strategies complete with Potential Link Value, Penguin Risk Level, Notes on Risky Strategies, and more
  • 5 Anchor Text strategies with descriptions to help diversify anchor text for post-Penguin link building
  • Resources for further research