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Should Your Brand Take A Stand?

WrightIMC surveyed more than 3,000 consumers with diverse  economic and age differences on their purchasing behavior. In addition, WrightIMC researched controversial public positions taken by five major U.S. brands in the last year and how those stands affected business: Chick-fil-A and same-sex marriage; Susan G. Komen for the Cure and Planned Parenthood; Hobby Lobby and contraceptives in employee medical plans; J.C. Penney and Ellen DeGeneres as spokesperson; and Starbucks’ support of same-sex marriage. Those case studies and survey, form the basis of our research white paper: Should Your Brand Take A Stand? Fill out the form to the right and you’ll be taken to a page where you can download the complete research white paper in PDF format for free. If you have any trouble, send an email to whitepaper@wrightimc.com and we’ll make sure you get a copy.
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