9 01, 2015

6 Digital Marketing Trends to Watch in 2015

The digital marketing space continued to rapidly evolve in 2014 to keep up with more engaged consumers. Mobile marketing soared. Native advertising continued its rocketing rise to dominance. Google released Panda 4.0. Google also introduced another algorithm update, aimed at local search, known as Pigeon. And, the Big Data chant picked up steam.

So, what’s […]

4 08, 2014

PR and Advertising Folks: If you are threatened by SEO, you’re doing it wrong

In the last six weeks, WrightIMC has lost several bids for contracts – not because of price, competition or capabilities. We lost because one or more of the influencers or decision makers felt threatened by the services we offer.
In the recent cases, it was the public relations – or corporate communications – team that […]

16 12, 2013

3 Ways Brands Can Use Instagram Direct

Beyoncé may have stolen Instagram’s new-release thunder with her midnight album release, but let’s face it – they had a good 15 hours of spotlight. It was practically old news by then…  For those wondering what the heck Instagram was thinking with this new update, you can read the official release post. And no, […]

12 08, 2013

The Giant List of Facebook Graph Search Queries

Recently Facebook rolled out its awesome Graph Search to all U.S. English speaking users. But, how does the average user use it? There are some helpful posts out there that show the many uses of Graph Search, but none of them are comprehensive.

Below I’ve compiled all of the queries that I’ve discovered so far that […]

6 08, 2013

How To Reclaim a Verified Listing

You may have run into a listing that has already been claimed, but no one has a clue what the login is. There are a few issues you may run into – since the listing has already been claimed, no one will be able to claim it, again. Google will give you the following […]

21 06, 2013

7 New Features That Prove Facebook is Serious about Increasing Engagement

For those of us who are never far from their personal, company or client Facebook pages, we often notice updates right away. On the other hand, it’s pretty easy to miss new features or changes when they come fast and furious. Over the past several months, Facebook has rolled out mini-updates on the user […]

16 01, 2013

Facebook is announcing a new Search Engine RIGHT NOW!

When the CEO of any company uses ALL CAPS in a subject line – it’s usually a good idea to pay attention. There is no shortage of opinions and reactions to the news from online marketers around the world. But while some people took a couple of hours to formulate their thoughts, our team […]

21 11, 2012

From Around the Bullpen: WIMC’s Response to Facebook’s Pay to Reach Terms

Basically, Facebook wants brands to make you pay to receive the love from your fans who already, well, like you. So when TechCrunch rolled out its guest post from Robin Grant over at We Are Social last Friday we launched into a company-wide discussion on what the hell is going on.

Take a look at our responses.

Luke […]

29 06, 2012

We Didn’t Start the Fire!

When it comes to crazy people there is no question, like Bigfoot, designer snuggies and Channing Tatum’s sex tape, they’re out there. We just hope that we never find them (well, maybe with the exception of the last one). For every social media professional it’s the outreach conundrum: To increase your klout you have […]

22 06, 2012

What Hockey, My Mother and Bird Crap Have to do with Social Media

I love brands – large and small. And, I love to see how marketers portray brand names in the marketplace – including their gaffs and successes. Like most people, I expect big brands to have the best presentations and marketing ploys. Why? Because, those companies typically have massive budgets and powerhouse marketing teams and […]