Admit it – you’ve made a lot of your business decisions based on your gut instinct. That’s fine – truth be told, advertising and marketing agencies do the same thing. Like you, we’ve got decades of experience, prior successes and case studies to rely on when we make those educated guesses.
But this is the 21st century, and the hallmark of this millennium is data. Hard facts that is … statistics, information. Apologies to the Beverly Hillbillies, but the point is, you have access to real data to confirm or topple your beliefs about your customers and how they interact with the online portion of your business.
Accurately analyzing your website traffic provides insight into your customers and their behavior, ultimately resulting in clarity and guidance that will improve your business. Google Analytics provides great insight into your site’s traffic patterns and the results of that traffic.
WrightIMC currently employs a healthy number of Google Analytics-certified, search professionals whose primary mission is to help you maximize the value of your digital marketing programs through web analytics.
Google Analytics Services:
Our GA-certified experts review your account and create a report with detailed instructions on how to get the most out of your account.
Installation & Setup
While Google Analytics is often simpler than other alternatives, proper installation can sometimes be technically frustrating. WrightIMC takes care to understand the business objectives of your website, and then we define and implement filters, goals, and funnels.
Google Analytics Consulting Services
Asking a better question will always provide a better answer. WrightIMC helps you determine the best metrics to analyze and follow. Using the correct information provides clarity and direction for improvements. A simple 2% per month increase in targeted customer traffic to the right web pages can increase your profitability by 15%-20%.