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Using on-page research for content strategy


Content Strategy

Whether you're building a new site or optimizing an existing one, you should be aware of what your competitors are doing in terms of their websites' content and optimization. Why? Because you are competing with them for the same visitors. In the new era of OC/DC, it's all about content, and how we … [Read more...]

PR and Advertising Folks: If you are threatened by SEO, you’re doing it wrong


SEO Head of Table

In the last six weeks, WrightIMC has lost several bids for contracts - not because of price, competition or capabilities. We lost because one or more of the influencers or decision makers felt threatened by the services we offer. In the recent cases, it was the public relations - or corporate … [Read more...]

Free SEO Browser Tools and Extensions


HaydenChamp7

I’m always on the lookout for cool tools that make life as an SEO a little easier. There are thousands of browser extensions out there that are pretty handy and some that are, well, not so much. I thought I would share with you some of the free browser extensions that I find useful on a daily … [Read more...]

Why Aren’t You Using Call Tracking Already?


Call Tracking

I believe that dynamic call tracking is one of the best resources a company can have if the company supports leads over the phone. It can help solve many problems, including provide proper attribution, and it saves companies far more than the minimal monthly fees. In full disclosure, I receive no … [Read more...]

Re-visiting Panda 4.0


WrightIMC's SEO Experts-Panda 4.0

Minh Vice President Tony CEO   Ryne Specialist Chelsea Coordinator It’s been a little more than a month since Google released its Panda 4.0 update. eBay, History.com, and Biography.com are among some of the recognizable websites that were affected by the algorithm change. Some … [Read more...]

Help A Reporter Spam? Is Google Targeting Help a Reporter Out(HARO) Links?


Help A Reporter Out (HARO)

My friend Bill Hartzer has created quite a kerfuffle in the SEO industry over the last couple of days. For those of you that haven’t been keeping up, Bill has been working with a client after their site received a manual penalty from Google for unnatural links - for the non-SEOs among us, that means … [Read more...]

Sh#t My Offshore SEO ‘Guru’ Says


Linking Technique

Our CEO, Tony Wright, recently wrote an article titled “Cheap SEO Costs Too Much.” I’ve written similar sentiments before on other sites and in the Future of SEO, where I noted that Internet marketing is only going to get more expensive as companies have to divest themselves of cheap link-building … [Read more...]

Cheap SEO costs too much.


Cheap SEO Monkey Is Monkey Business

It’s smart to be frugal. You want the best deal you can get. After all, if you can get something cheaper somewhere else, wouldn’t you? I understand. There’s very few times when I buy a product, either online or in a store, that I don’t look for the best price. I mean, if I’m buying the latest … [Read more...]

Using Google Trends to Predict an Outcome: Dancing with the Stars, March Madness, and Presidential Elections


Google Trends Predictions

The Google Trends “explore” function creates a visual representation of search volume, over time, for up to five search terms or phrases. Google Trends is a useful tool for identifying and understanding search term seasonality, coming up with content topics, comparing search volume of a search term … [Read more...]

Google Updates Part 3: Hummingbird Update


Hummingbird

Welcome to our wrap up regarding Google’s menagerie of animal-themed updates. During the past couple of weeks, we’ve dug through the most important and impactful Google algorithm updates, Panda and Penguin. To recap,  Google designed the Panda update to analyze a website’s content and backlink … [Read more...]