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How Content Marketing Is Winning the War for Consumers’ Hearts and Wallets


Community Engagement

Breaking From Tradition, America’s Largest Retailer of Fitness Products Turns to Content Marketing and Social Media to Generate Mindshare and Sales Last year, I was working at a Magento PRO Partner with close ties to eBay and top Magento staff. My career up to this point had been built upon SEM and … [Read more...]

eBay’s Attack on Branded Terms: Why You Should Ignore the Hype


brace-yourselves

On Thursday, BBC ran a story about the findings from an eBay report that claimed "paying for advertising in the form of keywords on search engines has little effect on sales." The story is actually misleading, as the 25-page report from eBay is primarily relating to branded keywords. The authors … [Read more...]

How to Link Google AdWords & Analytics to Get More Data (With Screenshots)


Screen shot 2012-10-26 at 4.12.46 PM

For search engine marketers (SEMs), data is king. More data represents better understanding of our accounts, more efficiency, and ultimately, better results. Google offers a number of data tools, including Google AdWords data and Google Analytics. Most SEMs are aware of these tools and use them on a … [Read more...]

5 Quick Tips on Enhancing Your Web Analytics


Experiments

Many people may look at Web Analytics and think “Oh, so boring.” But it was a packed house at the DFWSEM’s August meeting.  The truth is, web analytics is the key in determining ROI and gauging your marketing efforts. So for a room filled with online marketing professionals, we were on the edge of … [Read more...]

Online Marketing: More Than Just Banner Ads


Question mark made of puzzle pieces

Did you know that every second, 105 people look up the term “SEO” on Google? If this is true and if this number is growing, why is online marketing largely associated with banner ads? It fascinates me because I never heard any mention, not even once, of this SEO phenomenon throughout my four-year … [Read more...]

‘Hacking’ Search Rankings with PPC


LukePic2

Getting to the top of the Google search results is a tough task. Depending on the term, it can take months of building relationships, creating content, and writing to get the ranking you want. When you start an SEO campaign, your rankings likely aren’t as great as you’d like. But thanks to Google’s … [Read more...]

Why You Should Follow Google Guidelines Even If It Means Lower Rankings (Initially)


Google

As a business owner you might have noticed that Google has been coming up with new updates to its algorithm more and more frequently.  Those updates are implemented to cut down on spam and reduce manipulative techniques that have, for years, been used to rank high in Google’s SERPs.  If you’ve been … [Read more...]

Affiliate Playbook 2012 Part II


We're picking up right where we left off  with part 2 of our coverage of Jeremy Palmer's "Affiliate Playbook" session during the 2012 Affiliate Summit Central in Austin, Texas. In the first part we addressed plays one through six of how to construct and execute your affiliate program. Steps seven … [Read more...]

Affiliate Playbook 2012 Edition Part I


Jeremy Palmer is a veteran when it comes to speaking at internet marketing conferences. He is a vocal supporter and advocate for the performance marketing industry. Jeremy’s e-books, webinars, and videos have been watched by thousands of affiliates. In his session, Affiliate Playbook 2012 … [Read more...]

The 7 Mistakes Killing Your Affiliate Program with Mike Nunez


Mike Nunez

Mike Nunez began his exciting affiliate marketing career while at UCF where he studied Computer Science. After starting his own successful affiliate marketing program, Wyndham Vacation Ownership, Mike was recruited to launch the LastMinuteTravel.com affiliate program. After three months, sales grew … [Read more...]