The basic steps in a typical Market Orienteering process include:

• Identification and education of internal champions for the search engine marketing practice
• Audit of resources, including personnel and technology as they relate to the creation of a search engine marketing practice
• Identification of re‐allocation or additional resources needed to make a search engine marketing practice successful
• Training of the sales force to effectively sell integrated search engine marketing programs
• Creation and establishment of internal processes for the search marketing team
• Creation of customized reporting solutions for search engine marketing clients
• Training on client support and organic growth methods for search engine marketing teams and agency principals.
  

While the entire process may take months to complete, agencies or in-house marketer’s immediate needs can be met through WrightIMC’s consulting staff. Those projects begun by the WrightIMC staff will be turned over to appropriate agency personnel once they are trained and the search engine practice is self‐sufficient.