Search Engine Optimization

It seems like every digital agency now says they do Search Engine Optimization – website design shops, departments within traditional agencies, cheap overseas “agencies.” You have to do your research to find out who can really deliver on modern, long-term SEO. On the other hand, there are quite a few shops that really know what they’re doing. We’re confident about that because a lot of them are using people we trained at WrightIMC.

Search engine optimization is essential in order for potential customers to see your business appear in search engine results when they search for keywords related to your products and services. Google and other search engines like Yahoo! and Bing want that to happen “naturally.” But, naturally rarely happens. Companies must be intentional about their websites and content in order for search engines to value them highly.

At WrightIMC, we’ve built reliable processes and techniques to assist clients with every aspect of SEO including local SEO, technical SEO, enterprise-level SEO, link-building, keyword research, analytics implementation, and more. We create solution-driven strategies and pursue solid tactics that are sustainable over the long term and will never cause you to be hit by a manual or algorithmic penalty. We focus on what we call the “3 Cs.” Over time we will optimize your Code, Content, and Connections.

The WrightIMC Approach

Code

We want to ensure that your website’s code follows best practices for SEO, user experience, usability, load speeds, Analytics implementation, split testing, and general HTML programming. This ongoing element of our strategy ensures that we build and maintain a foundation that meets the needs of both your customers and search engines, as well as allowing us to measure your goals and objectives.

Content

The content on your business website is crucial for helping educate potential customers and enticing them to buy from you. It also tells search engines about your products and services so the algorithms can determine when to show your website as a link to searchers. Content should always be unique, informative and updated often in order to prevent penalties and help your business appear in search engine results.

Connections

Backlinks and referring domains play a crucial role in helping your business compete with competitors for search engine results space. Google is adamant that backlinks should be natural, not purchased, and should exist on other reputable sites. Spammy links can boost your rankings in a very short term, but they will get caught – and the search engines will punish your site by dropping it in the rankings. WrightIMC strongly believes in quality over quantity, and we will never pursue any link-building tactic that will cause a negative effect on your website.

Our Unique Process

Search engines are constantly evolving, and evolving our approach to SEO to match is WrightIMC’s passion and foundation. WrightIMC digests these changes as they happen, and we adjust our processes accordingly. Our current process is considered by many to be the standard in the search engine marketing industry. Our process is the backbone of every SEO program we undertake for clients.

When you sign on with us for SEO, we do a deep dive into your website and your overall online footprint. We dig through and analyze your current code and content and assess your connections, which we then document and provide easy and actionable recommendations to solve issues. With these recommendations, WrightIMC creates an online marketing strategy that fits your business, its needs, and your current short and long-term goals. After the strategy is approved, WrightIMC starts with our core processes, undertaking the most helpful tactics first, and shifting deliverables on a monthly basis to ensure we are maximizing the return on our work. We report our efforts, the results, and our on-going recommendations to you on a monthly basis.

SEO can also greatly benefit from integration with the following services we provide. Every good online marketing plan requires a holistic approach to advertising, public relations, and SEO. Click the links to find out more about them.

Why Choose WrightIMC

WrightIMC has been an SEO company in Dallas for more than seven years. We are leaders in several Dallas SEO, interactive marketing, and social media marketing associations such as DFWSEM, DFWIMA, and Social Media Dallas, as well as national organizations like SEMPO. We currently have board members for DFWSEM, SM Dallas, and SEMPO. You can also find us speaking at many different online marketing conferences like Pubcon, State of Search, SMX East, SMX West, and others. Please learn more about our leadership team, our recent awards, look at our portfolio of work – or, if you’re ready to talk to us about our SEO services fill out the form on this page or give us a call.