Local Search Marketing
What is Local SEO?
If you’re a small business owner with brick-and-mortar storefronts, the main goal of your business is to get foot traffic into the stores so they can buy your merchandise or services. Or, it may be to get phone call leads from potential customers in your geographic service area. So, some business owners who serve local areas may think that they don’t need a website to get customers because they aren’t big enough or because customers will just walk in off the street. But that’s the furthest thing from the truth, now. In fact, without an online presence, your business may not survive.
About 97% of U.S. customers use the Internet to find local places to do business. Google says that 80% of people use a search engine to find local businesses. Those searches include things like “Dallas home improvement company” or “San Francisco seafood restaurant,” and even service searches like “Chicago carpet cleaning” or “Miami financial planners.” If your business doesn’t show up in search listings or on review websites and other business listings like Yelp, your competitors are going to get most – if not all – of that business from the Internet.
The major search engines include “local” listings in the main results seen by users as they query keywords. Sometimes these results include maps, other times the search engine recognizes the IP address of the user and serves up results relevant to the geographic location of the searcher. Why is this important? In these times, if a potential customer can’t find you online, then you pretty much don’t exist to them.
How Does Local SEO Work?
Search engines get the data for local listings from a variety of sources, including online yellow pages, source tags called “microformats” placed on sites, links from other sites, and other esoteric sources. These diverse data sources represent a departure from how the search engines gather data for their “traditional” results. For clients looking for a more local focus, we utilize a separate process for SEO than we do for clients who want to be found nationally or internationally. Our Local SEO process includes tactics like:
- Research presence and accuracy of listings in all applicable data sources
- Create on-site content that has the correct keywords and information so search engines can identify your company as relevant to specific local searches
- Create “microformats” for each applicable page of the site
- Monitor local listings from different IP addresses to ensure maximum visibility
- Optimize “local business listings” in all major search engines
- Solicit additional positive business reviews in major and vertical search engines
These steps alone won’t get all potential customers into your stores or offices to buy your products and services. You need other avenues to market your business. So, along with your local SEO marketing plan, consider our other services such as:
These additional services will make sure that your potential customers know who you are as a business.
Do I Really Need Your Local SEO Services?
After all this, maybe you still are thinking that you don’t need a local SEO plan because “your company is too niche” or that maybe your business is too new or small to afford local marketing. In 2015, the best way to grow your company is online. Any industry, any occupation you can think of – from a doctor fresh out of med school starting up a local practice in his hometown to a skilled plumber with an entrepreneurial spirit – can utilize a local SEO campaign to expand their business. And, for those brick and mortar businesses with multiple stores in different cities and states, we can implement local SEO strategies so that all your stores can appear high in local search results and reach their targeted communities.
So whether you have a brand new restaurant, a local hardware store that has been around for 50 years, or a regional life insurance office – you can benefit from a local SEO marketing plan. WrightIMC will craft a plan that best fits your small or large business and help you gain the local reach you desire. Get in touch with us and let’s get started on establishing your local presence.