Before there were video game consoles, there were coin-operated arcade games. In the 1930s there were pinball machines, and in the 1970s the modern video arcade machine was born. The first home console, the Magnavox Odyssey, came in 1972. In 2013, we’re moving into the eighth generation of home … [Read more...]

After a couple of decades, most of us understand that the online landscape is going to be ever-changing. Internally, businesses are beginning to appreciate the amount of ongoing effort it takes to maintain online visibility – and the power of good online marketing. Many businesses now understand … [Read more...]

Opportunity costs, don't knock them when they come to the door. Within 15 minutes of meeting a new business prospect, I can predict how difficult it will be to show them success. The level of difficulty to achieve a positive return from WrightIMC has little to do with the product the prospect is … [Read more...]

There is one thing that small and medium businesses (SMBs) can do to stand out online – if all other online marketing (site structure, search marketing, advertising, social interaction, etc.) is equal to your competitors. SMBs should produce content with a personality, content that has a point of … [Read more...]

Every single person looks at life through a lens. The way you see the world is colored by who you are, your experiences, your temperament and even your mood. We are constantly reminded of this fact at WrightIMC. We have several clients whose audience does not look through the same lens as most of … [Read more...]

Everybody at WrightIMC knows that I abhor the use of the word “content” to describe the information that businesses and marketers use to appeal to customers online. Content is what settles in a box during shipping. It’s a number you put in a field on a spreadsheet. Content takes the soul out … [Read more...]

Google loves to make our jobs harder. First Panda and now Penguin, both have made gaining links an almost perilous endeavor. Many of the most popular tools to gauge effectiveness and growth of SEO metrics have yet to catch up to Google's increased pace of changes. We now live and work in a world … [Read more...]

The world of marketing changes constantly. It’s been in a dynamic state of evolution for the past 17 years since the Internet came into commercial use. With this surge in new market opportunity, there’s plenty of room for marketing specialists to take advantage of the digital environment. One … [Read more...]

So, you’ve noticed that black box over Google’s name on the search engine today, but you haven’t had time to click to find out what’s going down. (Which makes me feel awesome that you’re taking the time to read this!) And, you completely flubbed the trivia question about ambergris (whale … [Read more...]

"If I tell my Facebook friends about your brands, it is because I like my friends – not because I like your brand.” – Mike Arauz, Undercurrent. That is the gist of what people are doing with your brand in online communities. So what are you doing about it? Why do people complain … [Read more...]