Imagine that you detect a few issues with the accounting firm that manages your books. You decide to hire a third party to independently review their work. However, when you request access to your books, the firm refuses to provide it. As a business owner, you might be compelled to fire or even sue […]
To start with, this is not meant to blast anyone or claim that people aren’t what they claim to be. However, I wanted to walk through the concepts marketers need to learn to become real professional marketers.
According to Wikipedia [http://en.wikipedia.org/wiki/Marketing], marketing is defined as “the process of communicating the value of a product or […]
Since 1967 the CEA (Consumers Electronics Association) has been putting on the International Consumer Electronics Show (CES) during the second week of January. The CES is held for companies in the tech industry to show off their latest work for their peers and the public to see. If you’re a tech lover like me, […]
The results you get, both good and bad, give you the knowledge to better yourself in the future. This applies to both marketing and life in general.
Usually around this time of year I’ll sit back, reflect on the year before, and talk about how great things were. For the past five years, I’ve talked […]
We still call links “the currency of the Internet.” Most of our SEO and content marketing tactics are still aimed at earning links back to our website, or our clients’ websites, in order to show an “authority signal” to search engines, so they will rank the sites higher in search results for given phrases. […]
On October 2, Google launched its brand new program, Google Partners, in an effort to weed out marketing agencies not truly committed to their clients and correlate all highly-qualified companies to highly-qualified leads. In addition, Google has remade the AdWords platform in an attempt to bring several products under one overarching umbrella and rolled […]
This blog post is based on a survey of the residents of Dallas/Fort Worth to definitively discern how they find a local business, view local business websites, and what in particular they are looking for. We asked 100 residents of the DFW Metroplex to take an online survey about their local searching habits, giving […]
All too frequently, I see the execution of a marketing idea that makes me jealous. First, let me say that if you ever see “Tony Wright” and “event marketing” in the same sentence – know that someone is doing all the work and I’m sitting around drinking scotch somewhere. I HATE event marketing.
But, I’m […]
Have you ever been walking through one of your favorite retailers and all of a sudden you feel your phone vibrating to alert you of an email that has just come through? You open it and all of a sudden a coupon from the retailer – that you are currently standing in – shows […]