9 01, 2015

6 Digital Marketing Trends to Watch in 2015

The digital marketing space continued to rapidly evolve in 2014 to keep up with more engaged consumers. Mobile marketing soared. Native advertising continued its rocketing rise to dominance. Google released Panda 4.0. Google also introduced another algorithm update, aimed at local search, known as Pigeon. And, the Big Data chant picked up steam.

So, what’s […]

11 09, 2014

How to Avoid Having Your Data Held Hostage

Imagine that you detect a few issues with the accounting firm that manages your books. You decide to hire a third party to independently review their work. However, when you request access to your books, the firm refuses to provide it. As a business owner, you might be compelled to fire or even sue […]

4 08, 2014

PR and Advertising Folks: If you are threatened by SEO, you’re doing it wrong

In the last six weeks, WrightIMC has lost several bids for contracts – not because of price, competition or capabilities. We lost because one or more of the influencers or decision makers felt threatened by the services we offer.
In the recent cases, it was the public relations – or corporate communications – team that […]

4 06, 2014

Are You an Internet Marketer or a Search Optimizer? The Difference is in the Profits

To start with, this is not meant to blast anyone or claim that people aren’t what they claim to be. However, I wanted to walk through the concepts marketers need to learn to become real professional marketers.
According to Wikipedia [http://en.wikipedia.org/wiki/Marketing], marketing is defined as “the process of communicating the value of a product or […]

21 01, 2014

CES Gadgets and the Future of Internet Marketing

Since 1967 the CEA (Consumers Electronics Association) has been putting on the International Consumer Electronics Show (CES) during the second week of January. The CES is held for companies in the tech industry to show off their latest work for their peers and the public to see. If you’re a tech lover like me, […]

8 01, 2014

Results.Give.Knowledge – Five marketing changes in 2013 that taught us what to do in 2014

The results you get, both good and bad, give you the knowledge to better yourself in the future. This applies to both marketing and life in general.
Usually around this time of year I’ll sit back, reflect on the year before, and talk about how great things were. For the past five years, I’ve talked […]

3 12, 2013

A Simple Formula for Building Authority

We still call links “the currency of the Internet.” Most of our SEO and content marketing tactics are still aimed at earning links back to our website, or our clients’ websites, in order to show an “authority signal” to search engines, so they will rank the sites higher in search results for given phrases. […]

4 10, 2013

The Rollout of Google Partners: What it Means for the Industry

On October 2, Google launched its brand new program, Google Partners, in an effort to weed out marketing agencies not truly committed to their clients and correlate all highly-qualified companies to highly-qualified leads.  In addition, Google has remade the AdWords platform in an attempt to bring several products under one overarching umbrella and rolled […]

19 09, 2013

How Residents of DFW Find Local Businesses Online [Whitepaper]

This blog post is based on a survey of the residents of Dallas/Fort Worth to definitively discern how they find a local business, view local business websites, and what in particular they are looking for. We asked 100 residents of the DFW Metroplex to take an online survey about their local searching habits, giving […]

10 09, 2013

Kia, Opentable & Abacus – There is such a thing as a free dinner.

All too frequently, I see the execution of a marketing idea that makes me jealous. First, let me say that if you ever see “Tony Wright” and “event marketing” in the same sentence – know that someone is doing all the work and I’m sitting around drinking scotch somewhere. I HATE event marketing.
But, I’m […]