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CES Gadgets and the Future of Internet Marketing


Consumer Electronics

Since 1967 the CEA (Consumers Electronics Association) has been putting on the International Consumer Electronics Show (CES) during the second week of January. The CES is held for companies in the tech industry to show off their latest work for their peers and the public to see. If you’re a tech … [Read more...]

Results.Give.Knowledge – Five marketing changes in 2013 that taught us what to do in 2014


Results. Give. Knowledge.

The results you get, both good and bad, give you the knowledge to better yourself in the future. This applies to both marketing and life in general. Usually around this time of year I’ll sit back, reflect on the year before, and talk about how great things were. For the past five years, I’ve talked … [Read more...]

A Simple Formula for Building Authority


richard_america_staff

We still call links “the currency of the Internet.” Most of our SEO and content marketing tactics are still aimed at earning links back to our website, or our clients’ websites, in order to show an “authority signal” to search engines, so they will rank the sites higher in search results for given … [Read more...]

The Rollout of Google Partners: What it Means for the Industry


Become a Google Partner

On October 2, Google launched its brand new program, Google Partners, in an effort to weed out marketing agencies not truly committed to their clients and correlate all highly-qualified companies to highly-qualified leads.  In addition, Google has remade the AdWords platform in an attempt to bring … [Read more...]

How Residents of DFW Find Local Businesses Online [Whitepaper]


Usage of check-in services

This blog post is based on a survey of the residents of Dallas/Fort Worth to definitively discern how they find a local business, view local business websites, and what in particular they are looking for. We asked 100 residents of the DFW Metroplex to take an online survey about their local … [Read more...]

Kia, Opentable & Abacus – There is such a thing as a free dinner.


Rathbun-Tony-Kathy

All too frequently, I see the execution of a marketing idea that makes me jealous. First, let me say that if you ever see “Tony Wright” and “event marketing” in the same sentence - know that someone is doing all the work and I’m sitting around drinking scotch somewhere. I HATE event marketing. But, … [Read more...]

Are You Being Watched By Your Favorite Retailer?


Who is watching you?

Have you ever been walking through one of your favorite retailers and all of a sudden you feel your phone vibrating to alert you of an email that has just come through? You open it and all of a sudden a coupon from the retailer – that you are currently standing in – shows up. You think “Huh,” or … [Read more...]

DIGITAL MARKETING NEWS ROUNDUP – AUGUST 23, 2013


Digital Marketing News Roundup

If you need to catch up on your digital marketing news, then we’ve got you covered. This is week four of our digital roundup series, where we list the top stories in digital marketing throughout the week.  Be sure to check back here every Friday to see what news you’ve missed in the marketing … [Read more...]

Lessons Marketers can Learn from Video Game Advertising & Marketing


Master Chief finds marketing plan

Before there were video game consoles, there were coin-operated arcade games. In the 1930s there were pinball machines, and in the 1970s the modern video arcade machine was born. The first home console, the Magnavox Odyssey, came in 1972. In 2013, we’re moving into the eighth generation of home … [Read more...]

Digital Marketing Agencies – Today’s Non-Tangible KPIs


Evolution

After a couple of decades, most of us understand that the online landscape is going to be ever-changing. Internally, businesses are beginning to appreciate the amount of ongoing effort it takes to maintain online visibility – and the power of good online marketing. Many businesses now understand … [Read more...]