WrightIMC’s proprietary “Market Orienteering” program is the first process designed exclusively to create successful and profitable search engine marketing practices in existing organizations such as advertising agencies, PR firms, marketing consultancies and in‐house corporate marketing teams. Its core components can also be applied to any organization's interactive or search marketing campaigns to bring a holistic, "big picture" approach into the mix.

The philosophy behind the process is simple – search engine
marketing is essential to any marketing campaign because of the value of the data uncovered.

This essential principle is the guiding force behind all tactical and strategic implementations performed by WrightIMC and the companies it serves.

Orienteering is the art of using a map and compass to
navigate your way between checkpoints along an unfamiliar
course. In Market Orienteering, the map is the goals set forth by each individual company and the compass is the data gathered from search engine marketing efforts.