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The Beauty of Simplicity in Design

A Case for Simplicity

When I first started designing, it was my goal to make the project I was working on appear as complex and intricate as possible. I'd spend hours adding layers to logos and experiment with complex gradients. I didn't feel like my finished product was good until I'd found uses for half of the tools in … [Read more...]

How Do You Know When Your Website Is Done?

WrightIMC meme

False! Fact: If you ever believe for a second that when you launch a website it’s done, and you never have to touch it again – you’re absolutely wrong. More often than not, I’ve heard building a website is the equivalent of giving birth. Granted it doesn’t take nine months to produce (or not … [Read more...]

Anatomy of An Effective Website Design


As a designer and developer, there’s nothing more awesome than hearing someone tell you “my so-and-so college student can build my website for cheaper!” I know that this is a text medium, but the sarcasm should be obvious. Truth be told, websites are easy to build. They become complicated when we … [Read more...]

5 Common Web Design Mistakes – And Better Options


Most people have a general sense of what does and doesn’t look good or what works and doesn’t work. People who are paid to design and build websites should have a really good idea of what will appeal to people. So, why do we continue to make some of the biggest design sins? Modern websites or … [Read more...]

Pairing Aesthetics with Statistics for Powerful Results

Missing Gene

This blog post is dedicated to every math and science teacher whose classes I never took seriously. I owe you all my sincerest apologies for not heeding your warnings when you told me, “You’ll use this someday!” I was the kid in high school who doodled through math class, paying attention only … [Read more...]

The Power of Imagery in Building Your Brand

McDonalds Speedee Logo

When it Comes to Branding, Images Just Work Kids who haven’t learned to read know to expect a 4-piece chicken nugget dinner when they see a bright yellow “M” on a cherry red background. Anyone who’s ever seen a computer knows what it means when they see the silhouette of an apple with a single leaf … [Read more...]

The Kama Sutra of Web Design and Development

Design is thinking made visual. - Saul Bass Saul Bass couldn't have said it any better. We use design to make information more engaging because, let's face it, reading isn't always fun. Now that everyone's attention span has declined (like the economy), it's especially difficult to keep your … [Read more...]

The 5 Benefits of a WordPress Site


Web presence is typically a term haplessly strewn across conference room tables when discussing a new website. Everyone wants to ensure their new site packs web presence. Unbeknownst to the jargon droppers, however, is that a website cannot create web presence. Sure, it’s a start but at the end of … [Read more...]