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Amazon’s Ad Network is Not a Game Changer

Many may have seen something about the Amazon ad networks online advertising. This is not a game-changer. Amazon is part of Google’s Search Partner Network. That means that users running ads on Google Search may have their ads appear on Amazon search result pages. With this move, Amazon will only be cutting into Google’s market […]

Using On-Page Research for Content Strategy

Whether you’re building a new site or optimizing an existing one, you should be aware of what your competitors are doing in terms of their websites’ content strategy and optimization. Why? Because you are competing with them for the same visitors. In the new era of OC/DC, it’s all about content strategy, and how we […]

PR and Advertising Folks: If you are threatened by SEO, you’re doing it wrong

advertising or pr team in a meeting

In the last six weeks, WrightIMC has lost several bids for contracts – not because of price, competition or capabilities. We lost because one or more of the influencers or decision makers felt threatened by the services we offer. In the recent cases, it was the public relations – or corporate communications – team that […]