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Re-visiting Panda 4.0

It’s been a little more than a month since Google released its Panda 4.0 update. eBay, History.com, and Biography.com are among some of the recognizable websites that were affected by the algorithm change. Some businesses may still be trying to determine if their websites were affected by Panda 4.0. It will be awhile before the […]

Google my Business VS. Google Places – What’s changed in 2014?

persons hands on a laptop searching on google

Google My Business – What’s the Big Deal? Several days ago, Google dropped a bomb of a surprise on the search engine marketing community with the unveiling of its new “Google My Business” overhaul of its Google Places/Maps/Local/Plus Local hodgepodge of business services offerings. So, what’s new in Google My Business? Is this merely another addition […]

Are You an Internet Marketer or a Search Optimizer? The Difference is in the Profits

To start with, this is not meant to blast anyone or claim that people aren’t what they claim to be. However, I wanted to walk through the concepts of what an internet marketer needs to learn to become real professional marketers. According to Wikipedia [https://en.wikipedia.org/wiki/Marketing], marketing is defined as “the process of communicating the value […]