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The Beauty of Simplicity in Design

When I first started designing, it was my goal to make the project I was working on appear as complex and intricate as possible. I’d spend hours adding layers to logos and experiment with complex gradients. I didn’t feel like my finished product was good until I’d found uses for half of the tools in […]

How Content Marketing Is Winning the War for Consumers’ Hearts and Wallets

  Breaking From Tradition, America’s Largest Retailer of Fitness Products Turns to Content Marketing and Social Media to Generate Mindshare and Sales Last year, I was working at a Magento PRO Partner with close ties to eBay and top Magento staff. My career up to this point had been built upon SEM and web marketing […]

How Do You Know When Your Website Is Done?

man on two screen computer designing a website

False! Fact: If you ever believe for a second that when you launch a website it’s done, and you never have to touch it again – you’re absolutely wrong. More often than not, I’ve heard building a website is the equivalent of giving birth. Granted it doesn’t take nine months to produce (or not usually), […]