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5 Ways to Optimize Your WordPress Site

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A website is never finished. I always like to tell myself that when it launches, I never have to see it again. But in reality, a website should constantly need attention and care. Think of it as a baby – it’s a long commitment that you never really get rid of. There are always ways […]

Google Strikes Back, But There’s a New Hope

Return of the Marketer Every time Google adds a new feature to the AdWords platform, it throws marketers into a little disarray. Marketers quickly scramble to figure out how they’re going to utilize the new feature. The marketer’s main interest is to keep tight control of their accounts. This time, Google has decided to play […]

Looking For An Internship With A Full Service Digital Marketing Agency?

  The process of finding an internship is a tough one, especially for a college student who wants to gain experience. In an economy where most people are struggling to find work, a digital marketing agency internship can be one of the most valuable investments you can make in yourself, your future career and your […]

eBay’s Attack on Branded Terms: Why You Should Ignore the Hype

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On Thursday, BBC ran a story about the findings from an eBay report that claimed “paying for advertising in the form of keywords on search engines has little effect on sales.” The story is actually misleading, as the 25-page report from eBay is primarily relating to branded terms. The authors of the research made this claim: […]

Are you wasting money by saving money?

SEO opportunity costs, don’t knock them when they come to the door. Within 15 minutes of meeting a new business prospect, I can predict how difficult it will be to show them success. The level of difficulty to achieve a positive return from WrightIMC has little to do with the product the prospect is offering […]

Were you affected by the latest Google Places changes?

From time to time, Google makes a change to their algorithm or their data delivery without discussing it publicly – beforehand or after the implementation. We usually catch on by noticing an unexplainable trend across clients that are completely unrelated, and with the clients of other agencies that are trusted and reliable providers. That scenario […]

Create a Cult of Personality for Your Business

There is one thing that small and medium businesses (SMBs) can do to stand out online – if all other online marketing (site structure, search marketing, advertising, social interaction, etc.) is equal to your competitors. SMBs should produce content with a personality, content that has a point of view on your industry or specialty. Online […]

The Death of the Anonymous Internet: A Eulogy

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Far back in time in, a city not so far away, a Bulletin Board System (BBS) came online. It was the first of its kind, developed by Ward Christensen and Randy Suess. The first means of electronic communication over phone lines by a computer connected 250,000+ users before it went offline. These systems allowed computer […]

WrightIMC Turns 5 Today!

Five years ago today, John Confer and I filed paperwork with the great state of Texas to officially incorporate WrightIMC, LLC. WrightIMC had existed as an entity since September of 2007, but only as a consultancy. March 1, 2008, was the day we became an agency. This month, we’ll be celebrating our firm’s birthday in a […]