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Jenneva’s Extended Presentation of Content and Outreach Strategy

hands pointing to presentation

I am not sure how other speakers develop their talks, but I had a list of things I wanted to talk about last week at Pubcon Austin. But, 20 minutes goes by fast, especially when you are required to breathe. So, I wanted to provide the complete version of my presentation on Content Outreach Strategy. […]

Nine Useful Guides to Guest Blogging

woman typing a blog post on her laptop

Guest blogging: the horrible red-headed stepchild of online marketing. Guest blogging is one of the best ways to start conversations about great content. Yet lots of people don’t like to write, and many more don’t even know-how. One of society’s most common problems consists of not knowing the difference between “your” and “you’re,” as well […]

Yo Website So Ugly…

drawing of a website design

It’s 2013, people, and there are just so many websites that are as ugly as anything put together back in the 1990’s. We really try to help you out, but you aren’t listening to us. So, we’re going back to an old 90’s joke to help you get the point. Your website is just so ugly… Yo […]

What Michael Scott AND WrightIMC Have Taught Me

It’s Valentine’s Day! We all know the greatest love story of ALL TIME is Michael and Holly from NBC’s, The Office. When Michael Scott finally met his perfect match (Holly, not Jan) I couldn’t have been happier for him (except I hated him at the same time for leaving Dunder Mifflin).  Although Michael Scott is no longer a part […]

5 Common Web Design Mistakes – And Better Options

hands on tabletop designing a website together

Most people have a general sense of what does and doesn’t look good or what works and doesn’t work. People who are paid to design and build websites should have a really good idea of what will appeal to people. So, why do we continue to make some of the biggest design sins? Modern websites […]

Your Advertising Career Hinges on Your Ability to Empathize

Put yourself in my shoes,Walk a mile for me.You know, I’ll put myself in your shoes,Maybe then we’d see,That if you put yourself in my shoes,You’d have some sympathy. Clint Black should be poet laureate for the marketing industry. He nailed, in 34 words, the sine qua non for all good advertisers and marketers – […]